Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone.
Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it.
You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns.
Michelle also shares insights on the rising importance of personal branding, the evolving media landscape with AI-driven searches, and how companies can effectively identify and reach their target audiences.
Guest: Michelle Garrett
@PRisUs
Watch For
00:49 Step One: Assess What’s Working and What’s Not
- The importance of an honest evaluation of the existing PR plan before making changes.
06:06 Step Two: Build a Sustainable PR Strategy
- Why consistency is crucial for PR success rather than relying on one-off campaigns.
09:35 Step Three: Be Searchable in an AI-Driven World
- How companies should adjust PR efforts to remain visible as search behavior shifts to AI.
14:53 Step Four: Leverage Leadership for PR Success
- How executives and leaders can actively contribute to PR efforts without overwhelming their schedules.
Listen to the Director's Cut of this episode https://podcast.storiesandstrategies.ca/episodes/
