In every corner of the world the public mood is shifting, sometimes quietly and sometimes all at once. Climate anxiety, pandemic fears, economic pressure, geopolitical tension and a surge in concern about data security have all reshaped what people expect from companies.
For organizations trying to build trust across borders the rules keep changing. What mattered in 2019 did not matter in 2021. What mattered last year may not matter next year. And unless communicators understand these shifts they will miss the signals that determine whether a message lands or falls flat.
That is why this conversation with Steve Shepperson-Smith is so valuable. Drawing from Vodafone’s 75,000+ annual reputation data points and RepTrak’s million-strong global dataset, Stephen shares compelling insights on the critical 60/40 split between capability and character, and why the latter matters more than ever in polarized, politicized times.
Watch For
00:00 What Reputation Management Really Means Today
01:48 How Corporate Reputation Has Changed Over Time
04:17 How Global Events Shape a Company’s Reputation
06:51 Why Labels Influence Public Perception More Than You Think
09:07 How Data Security Builds or Breaks Consumer Trust
11:44 How AI Is Increasing Modern Security Risks
14:23 Why Local Context Matters in Reputation Strategy
16:58 What You Should Take Away About Modern Reputation
17:01 What Santa Can Teach Us About Reputation Leadership
18:28 How Ageism Shows Up in the Workplace and How to Address It
21:18 What New Year’s Resolutions Reveal About Your Goals
Guest: Steve Shepperson-Smith, Vodaphone
Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/
