Voted Number One PR Podcast in Goodpods

Episodes

May 15, 2022

Case Study – A Simple Message, Easy Call to Action, Complicated Outco…

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later b...

Listen to the Episode
May 1, 2022

Making Communications More Accessible

This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on video and animated graphics, thoughtful use of language and representati...

Listen to the Episode
April 17, 2022

Behavioural Economics and Public Relations

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have difficult conversations. The fact IKEA furniture is so hard to assemble sometimes is part of why it’s so popular. How does that make...

Listen to the Episode
April 3, 2022

How to Respond to a Reputational Crisis

LANGUAGE IS CLEAN IN OPENING CLIP When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating. At the Oscars, Rock had made a joke about Smith's wife...

Listen to the Episode
March 20, 2022

Exploring What the Metaverse Means to Marketing and Communications St…

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are interested in interacting ...

Listen to the Episode
March 6, 2022

Intercultural Communication in the Workplace

Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimilated aspects of different ...

Listen to the Episode
Feb. 20, 2022

The Future of Corporate Communications

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation. Where are we going? W...

Listen to the Episode
Feb. 6, 2022

PR Trends to Keep an Eye on in 2022

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats. In her December newsletter, communications trend-setter Michelle Garrett takes stoc...

Listen to the Episode
June 6, 2021

Using Communications to Power Small Business

We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to directly generate revenue. In th...

Listen to the Episode
May 23, 2021

Nudge Theory Part II with Rory Sutherland

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new. In this e...

Listen to the Episode
May 9, 2021

Nudge Theory Part I with Rory Sutherland

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases mani…

Listen to the Episode
May 2, 2021

The Sin of Slow in Crisis Communications

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringer). The democratization o...

Listen to the Episode
April 25, 2021

From the Language of Science to the Language of People

There has never been a more important time for good science communication. Not only is it important for us to understand the value of evidence-based solutions but to actually understand the fallibility and imperfection of sci...

Listen to the Episode
April 18, 2021

How to Be a Great Podcast Guest

Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting. And lots of them need guests!! They are a terrific ...

Listen to the Episode
April 11, 2021

The Invention of Color

As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create colour palettes (or color in America). We know that story… but here’s the one we don’t know. In a world before tr...

Listen to the Episode
April 4, 2021

The Epigenetics of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 4 The emerging science of epigenetics explains how our lifestyle and environment have influence on our gene expression over time. It’s a growing field of research that’s changing the...

Listen to the Episode
March 28, 2021

Communicating with Elite Performers

LEADERSHIP COMMUNICATIONS SERIES - Episode 3 There are many articles written by psychologists about the “theory” of working with elite-level performers; extremely few people actually get to do it. Duff Gibson is a Canadian Ol...

Listen to the Episode
March 21, 2021

You Want a Seat at the Table? Earn it

LEADERSHIP COMMUNICATIONS SERIES - Episode 2 Communications professionals have long stated they “want a seat at the table,” meaning communications needs to be part of the executive decision-making function. And that seat shou...

Listen to the Episode
March 14, 2021

The Trust Trifecta of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 1 There is substantial evidence that cultures of high trust outperform those where trust is low. There’s less employee turnover, higher employee engagement, better aligned organizati...

Listen to the Episode
March 7, 2021

The Psychology of Giving and Receiving Feedback

Adopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and giving constructive feedback. A growth mindset thrives on challenge and sees failure, not as evidence of unintelligence...

Listen to the Episode
Feb. 28, 2021

Is it Better to be Street-Smart or Book-Smart in PR?

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, pro...

Listen to the Episode
Feb. 21, 2021

Communication Strategies when De-escalation is Needed

Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training. Police Officers, Security Guards, front-line health care workers, even bus driver...

Listen to the Episode
Feb. 14, 2021

When the Words Mean Nothing – and the Message Means Everything

You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s lyrics are in no language – total and utter nonsense. It was a smash hit in 1973 in Italy, ...

Listen to the Episode
Feb. 7, 2021

11 Capabilities of a Communications Professional or Team

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams o...

Listen to the Episode