Season 1
COVID-19 Brand Pulse Report
Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it. G...
Public Engagement: Finding Rumi's Field
Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced public participation …
The History (and Future) of Mass Media
Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technologies to make those perso...
Ready or Not... Here Comes the "Recovery"
Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like? Crisis Communications exper...
Culture Club - Looking Beyond Fit
For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and decide if the company the...
Why it's Important to be a Member of a Professional Communications As…
In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this episode, Sue Heuman of Focus ...
Change-Up, the Modern Way to "Pitch" the Media
It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us for a virtual tour of the m...
Lights Camera Crisis!
"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 communities, a power grid failure, the evacuation of the local Zoo, and a …
Changes to How We Communicate When Life Returns to Normal
Managers seeking better connections with staff, the rise of the introverts, and opportunities for businesses and governments to communicate differently and more effectively. As the cloud of COVID eventually begins to lift, wh...
The Spin Doctor Will See You Now
Spin Doctors, Brand Police, Jedi mind-controllers with magic words to make people think differently - all misconceptions about professional communications. So, what is it PR people really do for a living? Introducing Stories ...