Season 3

Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone. Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to ...

As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership. Kendall Breitman ...

Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it’s becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly ...

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, …

Communication is the most important weapon a Navy SEAL can carry—more vital than physical strength, endurance, or even firepower. I was in Salt Lake City recently at a conference and saw former Navy SEAL William Branum speak....

Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact. In this episode we learn what soft power really means, now it differs from traditio...

She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomeno...

Rate this podcast with just one click In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? ...

Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, an...

Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they’re not quite our …

Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels. “What if I mess up?” “Why would anyone want to hear from ME?” Those WERE the common excuses ...

Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to...

We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click What can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores...

We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. ...

We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to beco...

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, a...

Text Doug Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target? Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from su...

Text Doug Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR...

Text Doug Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She s...

Text Doug We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, mea...

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create...

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman ...

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social ...

There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots,...