Season 3

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift...

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, …

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in th...

As more and more we're hearing the importance of authenticity and "be yourself" the rise of virtual influencers is somewhat ironic... but it's working.

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a ...

Effective customer service communication is a key ingredient to business success. But how much do we really know about the science of it?

AI is playing a serious role quickly in public relations and marketing. Rules and Regulations are inevitable... but is it too soon? Do we even understand AI yet?

Tyler Chisholm leads a very successful marketing firm in Canada. He uses his podcast as a way to create brand affinity but never actually tries to sell listeners on using his services... and it's working!

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goa...

You want your employees to be your champions right? No better advocacy than from your team members. But did you know there can be legal implications to employee reviews? Some companies are receiving fines and the laws are getting stricter.

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role …

Simon Lewis was the first PR Director hired by the Royal Family. David Yelland was the Editor at The Sun Newspaper at the time. If any two people know how the Royals should manage public relations, it's them.

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty.

How to forgive? Accepting an apology, truly accepting a real apology, is hard. But perhaps it's one of the most human things we can do. Forgiveness isn't mandatory, you don't HAVE to accept someone's apology no matter how sincere. But, …

There are a lot of apologies out there. And a lot of them only serve to make things worse. “I’m sorry if you were offended” “We’re sorry if what we said was misunderstood” “The situation is regrettable” “Sorry but we …

The Muck Rack report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing.

In this episode Anne Gregory, a past chair with the Global Alliance and CIPR says a new approach to PR evaluation is needed. One that marks a step toward a new direction, emphasizing a more inclusive and responsive evaluation framework.

"See this moment where she licks her lips? That's when we know she's lying." You've seen this kind of analysis on television and YouTube. Simple fact - it's just not grounded in science. It’s all voodoo. There is no acceptable …

There may be an emerging overreliance on generative AI in marketing and Public Relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting …

Communicating with your kids is never easy. Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even …

In the summer of 2023 a series of wildfires across Canada's province of British Columbia resulted in mandatory evacuations. Only problem was people refused to leave. Worse, they began sabotaging emergency equipment. This episode shares the efforts of the Communications …

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it. Listen …

Are we ready yet to adopt VR, AR and XR? Is it time to really use virtual reality in public relations strategies? The University of Oregon thinks so.

Presentation is in almost every job function. In this episode we offer six tips for those who are already advanced speakers.