Season 3

Text Doug Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She s...

Text Doug We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, mea...

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create...

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman ...

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social ...

There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots,...

Participate in our Listener Feedback Survey. 5 minutes for $50. Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constel...

Participate in our Listener Feedback Survey. 5 minutes for $50. Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult entertainment, pharmaceuticals, fir...

Participate in our Listener Feedback Survey. 5 minutes for $50. It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reput...

Send us a Text Message. Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscap...

Send us a Text Message. We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to infl...

Send us a Text Message. Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequently interrupted. In this episode we look at ...

Send us a Text Message. Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. SocialInsider studied this recently and found brands have ...

Send us a Text Message. The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald Trump, exploring the “What Now” for each party. Janet Brown is an extremely well-respe...

Send us a Text Message. The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at combati...

Send us a Text Message. Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Williams shares how we can transform communication and lea...

Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a mult...

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these...

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder? AI has the power to influence and even revolutionize industries from sustainable development to climate i...

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portf...

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift...

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is ...

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in th...

As more and more we're hearing the importance of authenticity and "be yourself" the rise of virtual influencers is somewhat ironic... but it's working.