Season 3

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a ...

Effective customer service communication is a key ingredient to business success. But how much do we really know about the science of it?

AI is playing a serious role quickly in public relations and marketing. Rules and Regulations are inevitable... but is it too soon? Do we even understand AI yet?

Tyler Chisholm leads a very successful marketing firm in Canada. He uses his podcast as a way to create brand affinity but never actually tries to sell listeners on using his services... and it's working!

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goa...

You want your employees to be your champions right? No better advocacy than from your team members. But did you know there can be legal implications to employee reviews? Some companies are receiving fines and the laws are getting stricter.

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communica...

Simon Lewis was the first PR Director hired by the Royal Family. David Yelland was the Editor at The Sun Newspaper at the time. If any two people know how the Royals should manage public relations, it's them.

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty.

How to forgive? Accepting an apology, truly accepting a real apology, is hard. But perhaps it's one of the most human things we can do. Forgiveness isn't mandatory, you don't HAVE to accept someone's apology no matter how sincere. But, perhaps, it's best to try.

There are a lot of apologies out there. And a lot of them only serve to make things worse. “I’m sorry if you were offended” “We’re sorry if what we said was misunderstood” “The situation is regrettable” “Sorry but we have the...

The Muck Rack report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing.

In this episode Anne Gregory, a past chair with the Global Alliance and CIPR says a new approach to PR evaluation is needed. One that marks a step toward a new direction, emphasizing a more inclusive and responsive evaluation framework.

"See this moment where she licks her lips? That's when we know she's lying." You've seen this kind of analysis on television and YouTube. Simple fact - it's just not grounded in science. It’s all voodoo. There is no acceptable scientific method to decode body language.

There may be an emerging overreliance on generative AI in marketing and Public Relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importanc…

Communicating with your kids is never easy. Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And they either don’t or they do but the comm…

In the summer of 2023 a series of wildfires across Canada's province of British Columbia resulted in mandatory evacuations. Only problem was people refused to leave. Worse, they began sabotaging emergency equipment. This episode shares the efforts of the Communications team in trying to fix that.

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it. Listen For 4:35 Storytelling in Political Communication 5…

Are we ready yet to adopt VR, AR and XR? Is it time to really use virtual reality in public relations strategies? The University of Oregon thinks so.

Presentation is in almost every job function. In this episode we offer six tips for those who are already advanced speakers.

Regardless of how one attains the status of “Thought Leader” it’s important for companies to provide the time and resources for thought leadership development. It should be an intentional part of a leader’s role, rather than just a side project. When nurtured correctly, it can yield significant ben…

In this episode we speak with the chair of the Public Relations Society of America (PRSA) Michelle Egan, exploring the modern role of communications professionals as we embrace emerging artificial intelligence. And we look at how the role might change over the next 50 years as technologies continue…

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, p…

Multicultural campaigns are just good business. In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns.