Season 3

Examining the role of public relations, marketing, and media in central Asia.

Journalist response are rates now below 3% on average. How do we get them to look at our pitches and proposals? How do we get them to do stories on them?

What happens physically to our brain when we "change our mind?" When we begin to think different about something there are actual biological and chemical changes that happen within us. The truth is when you change your mind... you change you.

There are some interesting results from a study done on consumer perceptions of media brands vs other brands. When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa). And the media channel being used (i.e., television news) has a significant…

The difference between a social media campaign and a social marketing campaign? One is a channel (or series of channels) while the other is a campaign with a purpose to influence behaviors for the common good.

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important. A 2023 ...

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR C...

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt en...

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few ...

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 datase...

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023 Macro influencers offer huge audience numbe...

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engageme...

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it. Ther...

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward. Trust provides a s...

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs. One out of every 60 words we say is umm or uhh. Interview guests will frequently ask “Could you edit al...

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best ways to keep on top of industry best practices and new ideas. In this episode we chat with the Executive Editor of PR D...

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it, or they’re deliberately trying to be difficult. Sometimes, and we wouldn’t want to admit this out loud, but some...

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well. Common criticisms: ...

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they? Philosophers, psychologists, economists – and all those morality experts on social media have always insisted de...

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media as “newer tools.” But the way in which we use them, our habits, and even connected applications,...

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media. The question is no longer whether people are using soci...

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations...

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth… Several years of living in a COVID World and the sudden emergence of all those crisi...

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone number or website in the news release, that spelling error you didn’t catch before dis...