Voted Number One PR Podcast in Goodpods

Season 3

Dec. 11, 2022

A Close Look at Today’s Social Media Channels With Grey Group

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media. The question is no longer whether people are using soci...

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Nov. 27, 2022

Taking an Organizational Stand on Social and Political Issues. Is it …

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations...

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Nov. 13, 2022

Building Reputation Capital Before the Crises

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth… Several years of living in a COVID World and the sudden emergence of all those crisi...

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Oct. 30, 2022

Halloween Special: Those Career Moments That Terrify Us

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone number or website in the news release, that spelling error you didn’t catch before …

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Oct. 16, 2022

The ORID Method for Structured Conversation

You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve con...

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Oct. 2, 2022

New Research Suggests We Each Have 6,200 Thoughts Per Day

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and another begins. Dr Jordan Poppenk and his team call them “Thought Worms,” consist...

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Sept. 18, 2022

How to Pitch Micro Media (Like Podcasts)

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry leaders to contribute, are ...

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Sept. 4, 2022

The Behavioural Science Communications Firm That’s Changing Everything

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural. If a methodology, including survey and analysis, has worked in a similar situation previously, that...

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Aug. 21, 2022

The Five Situations Your Senior Leaders Will See or Hear You

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there are only five situations in which those leaders will see or hear you. And when those situations arise, if you …

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Aug. 7, 2022

Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood movies and books, these are real perceptions backed by studies and reviews critical of the ...

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July 24, 2022

How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction

Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been heard on 400 million GPS and smart-enabled devices and today she’s a successful motivational speaker, singer/songw...

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July 10, 2022

Finding Your Niche Skill or Authority to Future-Proof Your Career

In the work world the true generalist is very different from the specialist. The specialist tends to have a deep understanding of a certain content area while the generalist has a broader scope of the work landscape. The pros...

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June 26, 2022

Four Tips for New PR Grads

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities. The US Bureau of Labor Statistics forecasts employment of PR specialists to grow...

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June 12, 2022

How Executives Use Social Media to Lead

A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but to be active and connected. 2,800 readers of financial publications and 3,600 employees in large companies were su...

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May 29, 2022

A Look at the Personality Traits of Some in History Who Had Influence

In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because of their authority, their knowledge, their title, or their relationship with their audience. Often that mean...

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May 15, 2022

Case Study – A Simple Message, Easy Call to Action, Complicated Outco…

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later b...

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May 1, 2022

Making Communications More Accessible

This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on video and animated graphics, thoughtful use of language and representati...

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April 17, 2022

Behavioural Economics and Public Relations

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have difficult conversations. The fact IKEA furniture is so hard to assemble sometimes is part of why it’s so popular. How …

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April 3, 2022

How to Respond to a Reputational Crisis

LANGUAGE IS CLEAN IN OPENING CLIP When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating. At the Oscars, Rock had made a joke about Smith's …

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March 20, 2022

Exploring What the Metaverse Means to Marketing and Communications St…

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are interested in interacting ...

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March 6, 2022

Intercultural Communication in the Workplace

Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimilated aspects of different ...

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Feb. 20, 2022

The Future of Corporate Communications

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation. Where are we going? W...

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Feb. 6, 2022

PR Trends to Keep an Eye on in 2022

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats. In her December newsletter, communications trend-setter Michelle Garrett takes stoc...

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