Episodes

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca This is a Replay from Episode 79 which first published in January 2023. In this age of misinformation and disinformation ...

Participate in our Listener Feedback Survey. 5 minutes for $50. Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constel...

Participate in our Listener Feedback Survey. 5 minutes for $50. Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult entertainment, pharmaceuticals, fir...

Participate in our Listener Feedback Survey. 5 minutes for $50. It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reput...

Send us a Text Message. Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscap...

Send us a Text Message. We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to infl...

Send us a Text Message. This episode was originally published September 13, 2022. Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and poli...

Send us a Text Message. Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequently interrupted. In this episode we look at ...

Send us a Text Message. Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. SocialInsider studied this recently and found brands have ...

Send us a Text Message. The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald Trump, exploring the “What Now” for each party. Janet Brown is an extremely well-respe...

Send us a Text Message. The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at combati...

Send us a Text Message. This is a Replay from Episode 73 which first published in October 2022. You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But i...

Send us a Text Message. Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Williams shares how we can transform communication and lea...

Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a mult...

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these...

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder? AI has the power to influence and even revolutionize industries from sustainable development to climate i...

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done. "Society is changing... there's a new elite emerging and those elit...

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portf...

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift...

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is ...

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in th...

Everyone is talking about how we need fight misinformation but PRSA is doing something about it. A community-focused effort to finally take action to try to stop the rising tide of mis (and dis) information.

Social media is a constantly evolving ecosystem. What's hot in 2023 may NOT in 2024. In this episode Stephanie Huston takes the pulse of the major channels

As more and more we're hearing the importance of authenticity and "be yourself" the rise of virtual influencers is somewhat ironic... but it's working.