Episodes

Send us a Text Message. This is a Replay from Episode 73 which first published in October 2022. You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But i...

Send us a Text Message. Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Williams shares how we can transform communication and lea...

Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a mult...

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these...

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder? AI has the power to influence and even revolutionize industries from sustainable development to climate i...

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done. "Society is changing... there's a new elite emerging and those elit...

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portf...

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift...

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is ...

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in th...

Everyone is talking about how we need fight misinformation but PRSA is doing something about it. A community-focused effort to finally take action to try to stop the rising tide of mis (and dis) information.

Social media is a constantly evolving ecosystem. What's hot in 2023 may NOT in 2024. In this episode Stephanie Huston takes the pulse of the major channels

As more and more we're hearing the importance of authenticity and "be yourself" the rise of virtual influencers is somewhat ironic... but it's working.

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a ...

Effective customer service communication is a key ingredient to business success. But how much do we really know about the science of it?

AI is playing a serious role quickly in public relations and marketing. Rules and Regulations are inevitable... but is it too soon? Do we even understand AI yet?

Tyler Chisholm leads a very successful marketing firm in Canada. He uses his podcast as a way to create brand affinity but never actually tries to sell listeners on using his services... and it's working!

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goa...

You want your employees to be your champions right? No better advocacy than from your team members. But did you know there can be legal implications to employee reviews? Some companies are receiving fines and the laws are getting stricter.

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communica...

Simon Lewis was the first PR Director hired by the Royal Family. David Yelland was the Editor at The Sun Newspaper at the time. If any two people know how the Royals should manage public relations, it's them.

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty.

How to forgive? Accepting an apology, truly accepting a real apology, is hard. But perhaps it's one of the most human things we can do. Forgiveness isn't mandatory, you don't HAVE to accept someone's apology no matter how sincere. But, perhaps, it's best to try.

There are a lot of apologies out there. And a lot of them only serve to make things worse. “I’m sorry if you were offended” “We’re sorry if what we said was misunderstood” “The situation is regrettable” “Sorry but we have the...