Episodes

There are a lot of apologies out there. And a lot of them only serve to make things worse. “I’m sorry if you were offended” “We’re sorry if what we said was misunderstood” “The situation is regrettable” “Sorry but we have the...

The Muck Rack report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing.

In this episode Anne Gregory, a past chair with the Global Alliance and CIPR says a new approach to PR evaluation is needed. One that marks a step toward a new direction, emphasizing a more inclusive and responsive evaluation framework.

"See this moment where she licks her lips? That's when we know she's lying." You've seen this kind of analysis on television and YouTube. Simple fact - it's just not grounded in science. It’s all voodoo. There is no acceptable scientific method to decode body language.

There may be an emerging overreliance on generative AI in marketing and Public Relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importanc…

Communicating with your kids is never easy. Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And they either don’t or they do but the comm…

In the summer of 2023 a series of wildfires across Canada's province of British Columbia resulted in mandatory evacuations. Only problem was people refused to leave. Worse, they began sabotaging emergency equipment. This episode shares the efforts of the Communications team in trying to fix that.

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it. Listen For 4:35 Storytelling in Political Communication 5…

Are we ready yet to adopt VR, AR and XR? Is it time to really use virtual reality in public relations strategies? The University of Oregon thinks so.

Presentation is in almost every job function. In this episode we offer six tips for those who are already advanced speakers.

Regardless of how one attains the status of “Thought Leader” it’s important for companies to provide the time and resources for thought leadership development. It should be an intentional part of a leader’s role, rather than just a side project. When nurtured correctly, it can yield significant ben…

In this episode we speak with the chair of the Public Relations Society of America (PRSA) Michelle Egan, exploring the modern role of communications professionals as we embrace emerging artificial intelligence. And we look at how the role might change over the next 50 years as technologies continue…

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, p…

Multicultural campaigns are just good business. In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns.

Examining the role of public relations, marketing, and media in central Asia.

Journalist response are rates now below 3% on average. How do we get them to look at our pitches and proposals? How do we get them to do stories on them?

What happens physically to our brain when we "change our mind?" When we begin to think different about something there are actual biological and chemical changes that happen within us. The truth is when you change your mind... you change you.

There are some interesting results from a study done on consumer perceptions of media brands vs other brands. When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa). And the media channel being used (i.e., television news) has a significant…

The difference between a social media campaign and a social marketing campaign? One is a channel (or series of channels) while the other is a campaign with a purpose to influence behaviors for the common good.

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important. A 2023 ...

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR C...

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt en...

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few ...

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 datase...