Season 3

Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact. In this episode we learn what soft power really means, now it differs from traditio...

She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomeno...

Rate this podcast with just one click In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? ...

Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, an...

Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they’re not quite our …

Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels. “What if I mess up?” “Why would anyone want to hear from ME?” Those WERE the common excuses ...

Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to...

We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click What can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores...

We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. ...

We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to beco...

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, a...

Text Doug Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target? Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from su...

Text Doug Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR...

Text Doug Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She s...

Text Doug We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, mea...

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create...

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman ...

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social ...

There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots,...

Participate in our Listener Feedback Survey. 5 minutes for $50. Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constel...

Participate in our Listener Feedback Survey. 5 minutes for $50. Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult entertainment, pharmaceuticals, fir...

Participate in our Listener Feedback Survey. 5 minutes for $50. It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reput...

Send us a Text Message. Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscap...

Send us a Text Message. We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to infl...