Videos
March 22, 2024
SNAPCAST PROMO for This Sunday's Episode
This is a promo for this Sunday's episode with Tyler Chisholm of Clearmotive Marketing. So many people are trying podcasting these days, Tyler thought he would give it a try. But would he be able to defend it from a business standpoint? Was this helping his business? Was he selling…
March 20, 2024
Aligning Communications Strategies to Business Objectives
This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts
March 19, 2024
Why Strategy Beats Storytelling
Without a strategic purpose, storytelling loses its effectiveness and becomes mere entertainment. This perspective challenges the often-held belief that storytelling is the most crucial skill in public relations or marketing. A story detached from a communication strategy fails to contribute meaningfully to business objectives, rendering it ineffective for its intended…
March 18, 2024
Successful Communications Analytics
This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts
March 17, 2024
How to Use Storytelling to Help Your Business
This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts
March 17, 2024
The Strategic Storyteller
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals. The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels,…
March 16, 2024
When Communications Strategies Results in Leads
This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts
March 16, 2024
Be Consistent with Your Podcast
Consistency in podcasting is a fundamental pillar for building and maintaining a loyal audience. This principle applies not just to the regularity with which episodes are published, but also to maintaining a consistent show format and meeting audience expectations in terms of content quality and thematic focus. A predictable publishing…
March 15, 2024
SNAPCAST PROMO for This Sunday's Episode
A look ahead to our new episode coming out this Sunday morning. What's more important in public relations - Story or Strategy? Support the show (https://www.buymeacoffee.com/dougv)
March 15, 2024
The Power of Repetition and Print in Communications
In this clip from episode 117 of the Stories and Strategies podcast, guest Mike Nachshen describes a strategic effort to influence the leadership of a multinational defense organization. He developed a comprehensive communication strategy, highlighting the critical role of storytelling in achieving business objectives. By crafting a compelling narrative and…
March 14, 2024
Re-Thinking Employee Advocacy
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
March 14, 2024
Where do People Follow Podcasters on Social Media?
In the dynamic landscape of podcast promotion, social media platforms play a pivotal role in building an audience and engaging with listeners. According to a particular study, the distribution of followers across various social media channels offers insightful trends. Instagram leads the pack, with 57% of podcast listeners following their…
March 13, 2024
40% of Online Reviews are FAKE
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
March 12, 2024
Your Employees Need to Declare They are an Employed by You Before Leaving a Review for You
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
March 11, 2024
Podcast SEO
Podcast SEO is a critical aspect of making your show discoverable in a sea of digital content, significantly influencing whether you attract a substantial and relevant audience. Your show title, episode titles, and bio are essential elements in this regard, acting as the primary interface between your podcast and potential…
March 11, 2024
Employee Reviews Need Disclosure
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
March 10, 2024
The Legal Implications of Employee Advocacy
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
March 10, 2024
Your Podcast Needs to be in MY Top 5
In the rapidly evolving world of digital media, podcasts have emerged as a significant platform for content creators to engage with their audiences. With the plethora of options available, listeners tend to curate their podcast subscriptions carefully, often limiting themselves to a manageable number that fits into their routine. Research…
March 10, 2024
The Legal Implications of Employee Reviews
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely. Yet, in the…
March 6, 2024
Why Your Podcast is like the Chinese Bamboo Tree
The Chinese Bamboo tree stays hidden for the first five years. Underground, quietly building a robust root system before it rapidly ascends to heights of up to 90 feet. Your podcast embodies a similar journey of growth and resilience. In its initial stages, it may seem as though progress is…
March 4, 2024
How people can help Ukrainian PR Army
The War is happening on many fronts, one of them is the information front. In this excerpt from the Stories and Strategies Podcast Julia Petryk, one of the co-founders of the Ukrainian PR Army explains what communications professionals can do to help. Website Ukraine PR Army https://www.pr.army/ Listen to the…
Get the latest episodes and videos right to your inbox as soon as they are released. Subscribe now!
Listen On
