Videos

This is a short clip from the Stories and Strategies Podcast. In this episode Linda Zebian of Muck Rack discusses the evolving dynamics of who is getting a 'seat at the table' in the realms of marketing and communications within organizations. She points out that traditionally, Chief Marketing Officers (CMOs)…

This is a short clip from the Stories and Strategies podcast. Guest Linda Zebian of Muck Rack discusses key findings from Muck Rack's "State of Marketing and PR Leadership Report" and shares insights on the evolving roles and challenges in the marketing and communications (marcom) industry. Zebian highlights that two-thirds…

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation. What does that mean for budgets in 2024? For content…

This is a short video clip from Episode 109. Listen to the full episode here on You Tube or on any podcast directory. Professor Anne Gregory is former leader of the Global Alliance, with CIPR. She's been recognized by both the PRSA and CPRS in Canada... but today she's both…

This is a short clip from Episode 109 Listen to the full episode on this You Tube Channel or any podcast directory Guest Anne Gregory is critical of the traditional approach to evaluating public relations programs, which primarily focus on aligning communication and PR objectives with an organization's business goals.…

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audiences to accomplish those goals? How do we nudge or persuade the behaviours of our key audiences? But is that satisfying those audiences?…

Nine out of ten new podcasters quit after only seven episodes... so to say there aren't cons to starting yours is misleading. Podcasting has surged in popularity, becoming a vibrant medium with a broad and engaged audience. One of the key benefits of starting a podcast is tapping into this…

🧟‍♂️ Did you know the podcast world is full of 'Zombie Podcasts'? 🎙️ These shows are still listed in directories, but haven't released new episodes in ages. They're like digital ghosts, lingering in the archives. Listenership continues to go up but supply can't keep pace. The Podcast Index is a…

This is a short clip from the Stories and Strategies podcast. Listen to the full episode (published January 14, 2024) here https://storiesandstrategies.ca/podcast/ Guest Vincent Denault discusses the impact of popular culture on shaping erroneous beliefs about nonverbal communication and lie detection. Ther are ready examples such as in the movie…

This is a short clip from the Stories and Strategies Podcast. The full episode is available here https://storiesandstrategies.ca/podcast/ published January 14, 2024 Guest Vincent Denault, PhD explains misconceptions surrounding nonverbal communication and the Mehrabian myth. Denault clarifies that nonverbal communication is indeed important but warns against the oversimplification and misuse…

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched her nose. Others said she revealed all when she showed the tip of her tongue.…

Creating transcripts for every podcast episode is an important step in making your podcast more accessible and inclusive. This practice goes beyond mere convenience; it serves several important purposes: 1. Accessibility for the Deaf and Hard of Hearing: Transcripts are essential for people who are deaf or hard of hearing,…

The Scarlett 2i2 audio interface, widely used by podcasters, musicians, and audio professionals, can indeed present some initial challenges for those who are new to audio equipment, especially in terms of its operation and control features: 1. Understanding the 48v Button: The 48v button on the Scarlett 2i2 is actually…

In this segment from the Stories and Strategies podcast guest Joe Zappa says most comms teams don't know how to demonstrate value to non-comms leaders. They tend to show shallow results, like downloads and impressions. They should be showing their strategic value. Listen to Episode 107 in full here https://storiesandstrategies.ca/podcast/…

Engaging with your podcast audience, especially during the growth phase when you're still below a thousand downloads per episode, is crucial for several reasons. This phase is pivotal as it sets the foundation for your podcast's future growth and community building: 1. Building a Loyal Listener Base: Personal engagement with…

Generative AI is wonderful in its own way, but it's really not a strategic tool. In this short clip from the Stories and Strategies podcast Joe Zappa explains AI has earned a new place in the toolbox but strategy is still the key to success. Listen to the Full Episode…

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy. Maybe Generative AI…

Engagement on different platforms, such as social media versus podcasts, can offer deeper insights into the kind of influence a person or brand holds. While social media followers signify a level of popularity, podcast followers often indicate a deeper level of influence and engagement: 1. Depth of Engagement: Social media…

Using podcast analytics to understand your audience involves diving into the nuances of listener behaviors and preferences beyond basic demographics. This deeper understanding can significantly enhance the relevance and appeal of your podcast, making it feel tailor-made for your audience: 1. Beyond Age and Gender: Traditional demographic data like age…

They listen around the clock but early morning and late afternoon/early evening seem to be the key times. Most podcasters release new episodes on their chosen days around two or three in the morning so their loyal listeners wake up and have the opportunity to listen. It's in their app…

There have been some headlines suggesting "The Rise and Fall of Podcasts." They're misleading. What's actually happening is many of the bigger network podcasts, the ones created ONLY to make money, are finding they can't do it. It can cost $30,000 to produce a network level podcast episode. Then another…

This is a FEED DROP of an episode of the Parenting and Personalities Podcast (https://pod.link/1585189534) Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And…

Ads in other podcasts, promo and interview swaps are great ideas. Do them. But there are smaller tools you should use too. #podcastproductions #podcast #podcastproducer #storiesandstrategies #marketingstrategy #podcasting #podcastingtips #podcastingforbeginners #qrcode

Kind of hard to go on You Tube, the clear leader in video podcasting, and suggest "maybe don't go all in on that," but that's what we're saying. People do sit and watch podcasts but they tend to be the shows with huge production budgets who can afford multiple camera…