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Videos

March 29, 2024

Evolving Podcast Tools

Tyler Chisholm on the Stories and Strategies podcast. Full audio episode on this YouTube channel or any podcast app

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March 29, 2024

SNAPCAST PROMO for This Sunday's Episode

This is a PROMO for this Sunday's episode. Is it even possible to regulate Artificial Intelligence? Some governments and regulatory bodies are assembling some ideas but there are lots of arguments these are useless. Number one, do we even understand AI and its applications yet as a society? Full episode…

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March 28, 2024

We Don't Like to be Sold to... But we Love to Buy

Tyler Chisholm of Clearmotive Marketing on episode 118 of the Stories and Strategies podcast

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March 27, 2024

Podcast Motivators

Tyler Chisholm on the Stories and Strategies podcast. Full audio episode on this YouTube channel or any podcast app

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March 27, 2024

Why Niche is So Important in Podcasting

This is a short video segment from episode 118 of the Stories and Strategies podcast. Guest Tyler Chisholm started his podcast partly out of love for his home city of Calgary, Canada. But it's turned in to a boost for his brand. Here he explains why niche is so valuable…

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March 26, 2024

Creative that Feeds Sales vs Creative that "Wins Awards"

Tyler Chisholm of Clearmotive Marketing in episode 118 of the Stories and Strategies podcast.

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March 25, 2024

How Podcasting Can Help Your Brand

This is a short video segment from episode 118 of the Stories and Strategies podcast interview with Tyler Chisholm. Tyler launched his podcast a few years ago and never actively tries to sell his marketing services... but it's still resulted in sales. Listen to the full episode here on YouTube…

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March 24, 2024

What Format Should My Podcast Be? Interviews? Solo?

Choosing the right format for your podcast can significantly influence your audience's engagement and the message you want to convey. Among the variety of podcast formats available, two of the most popular are interviews and solo podcasts. Each serves a unique purpose and caters to different goals. Interviews are an…

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March 24, 2024

The Power of Podcasts for Developing Brand Affinity

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with…

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March 22, 2024

SNAPCAST PROMO for This Sunday's Episode

This is a promo for this Sunday's episode with Tyler Chisholm of Clearmotive Marketing. So many people are trying podcasting these days, Tyler thought he would give it a try. But would he be able to defend it from a business standpoint? Was this helping his business? Was he selling…

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March 20, 2024

Aligning Communications Strategies to Business Objectives

This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts

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March 19, 2024

Why Strategy Beats Storytelling

Without a strategic purpose, storytelling loses its effectiveness and becomes mere entertainment. This perspective challenges the often-held belief that storytelling is the most crucial skill in public relations or marketing. A story detached from a communication strategy fails to contribute meaningfully to business objectives, rendering it ineffective for its intended…

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March 18, 2024

Successful Communications Analytics

This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts

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March 17, 2024

How to Use Storytelling to Help Your Business

This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts

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March 17, 2024

The Strategic Storyteller

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals. The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels,…

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March 16, 2024

When Communications Strategies Results in Leads

This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts

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March 16, 2024

Be Consistent with Your Podcast

Consistency in podcasting is a fundamental pillar for building and maintaining a loyal audience. This principle applies not just to the regularity with which episodes are published, but also to maintaining a consistent show format and meeting audience expectations in terms of content quality and thematic focus. A predictable publishing…

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March 15, 2024

SNAPCAST PROMO for This Sunday's Episode

A look ahead to our new episode coming out this Sunday morning. What's more important in public relations - Story or Strategy? Support the show (https://www.buymeacoffee.com/dougv)

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March 15, 2024

The Power of Repetition and Print in Communications

In this clip from episode 117 of the Stories and Strategies podcast, guest Mike Nachshen describes a strategic effort to influence the leadership of a multinational defense organization. He developed a comprehensive communication strategy, highlighting the critical role of storytelling in achieving business objectives. By crafting a compelling narrative and…

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March 14, 2024

Re-Thinking Employee Advocacy

In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…

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March 14, 2024

Where do People Follow Podcasters on Social Media?

In the dynamic landscape of podcast promotion, social media platforms play a pivotal role in building an audience and engaging with listeners. According to a particular study, the distribution of followers across various social media channels offers insightful trends. Instagram leads the pack, with 57% of podcast listeners following their…

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March 13, 2024

40% of Online Reviews are FAKE

In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…

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March 12, 2024

Your Employees Need to Declare They are an Employed by You Before Leaving a Review for You

In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…

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March 11, 2024

Podcast SEO

Podcast SEO is a critical aspect of making your show discoverable in a sea of digital content, significantly influencing whether you attract a substantial and relevant audience. Your show title, episode titles, and bio are essential elements in this regard, acting as the primary interface between your podcast and potential…

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