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Dec. 19, 2023

According to Nielsen's Podcasts Will Grow the Most in 2024 #podcastproductions #podcastingtips

The Nielsen's Survey looks at all forms of media including TV, You Tube, Radio, Newspapers, Blogs, Social Media... and the one with the biggest growth curve is podcasts #podcast #podcastproducer #storiesandstrategies #marketingstrategy #marketing #podcastingforbeginners

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Dec. 17, 2023

What Kind of Mic Should You Use For Your Podcast? #podcastingtips #podcastproductions

The Blue Yeti is a terrific choice if you're just getting started. It will cost under $200. Shure microphones or Dynamic mics in general are more expensive but the sound quality is significantly better. If they have a USB plug in the only cost is for the mic (probably $400)…

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Dec. 16, 2023

Why Collaboration is so Important Amongst Podcasters #podcastingtips

Look for ways to collaborate #podcastproductions #podcastproducer #podcast #podcasts #podcastclips #podcastshorts #podcasting #marketingstrategy #storiesandstrategies

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Dec. 14, 2023

Should You Edit Out the Umms and Uhhs From Your Podcast? #podcastingtips

Unless you're completely disfluent in one section, leaving in verbal fillers actually makes you more human, more believable, and more memorable. There's science to this. #podcastproductions #podcast #podcastproducer #podcasting #podcaststrategy

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Dec. 13, 2023

When People Refuse to Evacuate in an Emergency, How do You Communicate then?

In this segment of the Stories and Strategies podcast Tim Conrad shares some of the things people did in the summer of 2023 when they refused to evacuate their homes surrounded by dangerous wildfires. They made things worse Listen to the full episode here https://storiesandstrategies.ca/podcast/ #publicrelationsdepartment #wildfire #wildfireseason #emergency #emergencycommunication…

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Dec. 12, 2023

Podcast Tips... From Netflix #podcasttips

The way Netflix draws its viewers to particular shows is the same lesson we can learn with podcasts. #podcastproductions #podcast #podcastproducer #podcastshorts #podcaststrategy #storiesandstrategies

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Dec. 11, 2023

What People Are Doing When They Listen to Your Podcast #podcasttips

They aren't joining you... you're joining them #podcastproductions #podcast #podcastproducer #podcasts #podcaststrategy #podcaststories #storiesandstrategies

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Dec. 10, 2023

How to Communicate When People Won't Evacuate

In the summer of 2023 wildfires raged across BC's interior. And while there are always people who refused to comply with evacuation orders, this time it was worse. More people, ill-equipped to do so, refused to leave. Then they began vandalizing emergency equipment, and even threatening firefighters. Tim Conrad was…

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Dec. 10, 2023

How to Communicate – When People Won’t Evacuate

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary room for emergency teams they so desperately need. Evacuation is scary for residents. Some may have a chronic…

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Dec. 6, 2023

Focus on Storytelling in Your Podcast #podcasttips

#podcast #podcasting #podcastproductions #podcastproducer #podcasting #marketingstrategy #marketing #marketingstrategies #storiesandstrategies

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Dec. 5, 2023

A Strategic Way to Begin a Podcast Episode #podcasttips

Use stories or quick facts to begin each episode rather to grab the listener/viewer. #podcast #podcastproductions #podcastproducer #podcasts #podcasting #marketingstrategy #storiesandstrategies

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Dec. 3, 2023

Do Podcast Ads Work? #podcasttips

YES! Particularly host-read ads in the vein of native advertising. #podcastproductions #podcast #podcastproducer #podcaststrategy #podcastingforbeginners #storiesandstrategies #marketingstrategy

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Dec. 2, 2023

How Many People Listen to Podcasts Now?

One in three Americans, and one in four Britons, Canadians and Australians Listen to podcasts on a near daily basis now. #podcast #podcastproductions #podcastproducer #podcasts #podcasting #podcastingforbeginners #podcastclips #storiesandstrategies

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Dec. 1, 2023

Live Streaming is Powerful PR. But Should all Politicians do it?

This is a short segment from the Stories and Strategies podcast. This week the guest is Krysten Copeland sharing her experience helping politicians become better communicators. Listen to the full episode here https://pod.link/1512806323 #marketing #marketingstrategy #communicationskills #publicrelationsdepartment #marketingpodcast #prpodcast #storiesandstrategies #prforpoliticians

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Nov. 30, 2023

Where do People Listen to Podcasts? #podcastingtips

Mainly when they're at home doing things around the house. But also when they're driving, working out at the gym, or even at work on their computer screen (and supposed to be paying attention to work) #podcast #podcastproductions #podcastproducer #podcasts #podcasting #podcastingworld #storiesandstrategies

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Nov. 29, 2023

How Can You Make $$ From Your Podcast? #podcastingtips

You can sell ads but those come in a few different forms with one definitely better than the other. #podcast #podcastproductions #podcastproducer #podcastmarketing #podcastdiscoveries #podcastingforbeginners #marketingstrategies #storiesandstrategies

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Nov. 28, 2023

Is Fewer Downloads for Your Podcast Ever OK? #podcastingtips

Downloads aren't the only measurement for a podcast. In fact they aren't even the best measurement. Overall hours listened is probably more important. #podcast #podcastproductions #podcastproducer #podcasts #podcasting #podcastclips

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Nov. 27, 2023

SEO and Podcasts #podcastingtips

Search Engine Optimization is important on a number of levels, including just being found. But SEO for podcasts takes place within the directory algorithms (Apple, Spotify, You Tube...) that's different from Google or Bing. #podcast #podcastproductions #podcastproducer #podcasting #podcastingclips #marketingstrategy #storiesandstrategies

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Nov. 26, 2023

An Example of How Diddy Tried to Build Reputation Capital Before the Crisis

This is a short segment from episode 104 of the Stories and Strategies Podcast. Guest Krysten Copeland outlines a recent strategy used by Diddy's team when they knew a reputation crisis was coming. Listen to the Full Episode here https://pod.link/1512806323 #marketing #marketingstrategy #marketingpodcast #publicrelationspodcast #prpodcast #storiesandstrategies

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Nov. 26, 2023

Coaching Politicians to be Better Communicators

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples: George W. Bush: Known for his malapropisms, one of his most famous misspeaks was when he said, "They mis underestimated me," combining "misunderstood" and "underestimated." Barack…

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Nov. 25, 2023

Why Podcasts are Such a Personal Experience for the Listener #podcastingtips

It feels so one-to-one with the outside world shut off. With your ear buds in it's just your personal experience with the podcast host. Even when there's a guest or guests involved... you're at the table with them. #podcast #podcastproductions #podcastproducer #storiesandstrategies #podcastingforbeginners

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Nov. 23, 2023

How do Listeners Find New Podcasts? #podcastingtips

From friends, family and people they trust, but also from other podcasts. Ads and promo swaps are two key strategies to nudge new listeners #podcast #podcasting #podcastproductions #podcastproducer #marketing #marketingstrategy #marketingstrategies

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Nov. 22, 2023

Why do Most New Podcasts Give Up So Quickly? #podcast #podcastingtips

Because it's hard work. Harder than they thought. And big audiences are hard to get. Harder than they thought. Plan your podcast and the niche you're going for #podcastproductions #podcastproducer #podcasts #podcasting #podcastingworld #podcastingforbeginners

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Nov. 22, 2023

Why Immersive Media (AR/VR) is so Much Different From Other Marketing Tools

The University of Oregon has a new Master's Program in Immersive Media. In this clip from the Stories and Strategies podcast Donna Davis explains why Augmented Reality and Virtual Reality are so compelling @uoregon Listen to the full episode here https://storiesandstrategies.ca/podcast/

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