Videos

Consistency in podcasting is a fundamental pillar for building and maintaining a loyal audience. This principle applies not just to the regularity with which episodes are published, but also to maintaining a consistent show format and meeting audience expectations in terms of content quality and thematic focus. A predictable publishing…

A look ahead to our new episode coming out this Sunday morning. What's more important in public relations - Story or Strategy? Support the show (https://www.buymeacoffee.com/dougv)

In this clip from episode 117 of the Stories and Strategies podcast, guest Mike Nachshen describes a strategic effort to influence the leadership of a multinational defense organization. He developed a comprehensive communication strategy, highlighting the critical role of storytelling in achieving business objectives. By crafting a compelling narrative and…

In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…

In the dynamic landscape of podcast promotion, social media platforms play a pivotal role in building an audience and engaging with listeners. According to a particular study, the distribution of followers across various social media channels offers insightful trends. Instagram leads the pack, with 57% of podcast listeners following their…

In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…

In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…

Podcast SEO is a critical aspect of making your show discoverable in a sea of digital content, significantly influencing whether you attract a substantial and relevant audience. Your show title, episode titles, and bio are essential elements in this regard, acting as the primary interface between your podcast and potential…

In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…

In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…

In the rapidly evolving world of digital media, podcasts have emerged as a significant platform for content creators to engage with their audiences. With the plethora of options available, listeners tend to curate their podcast subscriptions carefully, often limiting themselves to a manageable number that fits into their routine. Research…

In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely. Yet, in the…

NEW EPISODE of Stories and Strategies On all podcast apps

The Chinese Bamboo tree stays hidden for the first five years. Underground, quietly building a robust root system before it rapidly ascends to heights of up to 90 feet. Your podcast embodies a similar journey of growth and resilience. In its initial stages, it may seem as though progress is…

NEW EPISODE of Stories and Strategies On all podcast apps

The War is happening on many fronts, one of them is the information front. In this excerpt from the Stories and Strategies Podcast Julia Petryk, one of the co-founders of the Ukrainian PR Army explains what communications professionals can do to help. Website Ukraine PR Army https://www.pr.army/ Listen to the…

NEW EPISODE of Stories and Strategies On all podcast apps

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communications in the ongoing conflict. The efforts of the…

Short answer? 28 minutes and 30 seconds, particularly if you're just starting. But the real answer is your listeners will tell you how long it should be and you need to be able analyze what they're telling you. Check out the rest of this channel for more great tips. Visit…

28 minutes and 30 seconds... give or take :). Ok there's more to it than that. Realistically your podcast episodes can be as long as you want them to be... it's YOUR podcast. But if you're thinking strategically, 28 minutes and 30 seconds is a very general (but generally helpful)…

The podcasting landscape is dominated by Apple Podcasts and Spotify, which together capture the lion's share of the market. This dominance is not just about the sheer volume of content available on these platforms but also their comprehensive ecosystem that integrates seamlessly with users' devices and lifestyles. Apple Podcasts benefits…

When Simon Lewis was hired as the first professional Communications Director to the Royal Family in the 90's, it was a step change for the Palace. Now Simon, and former editor of The Sun David Yelland, are sharing their views on how the Royal Family can continue to modernize their…

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations…

There is a significant gap in the effectiveness of diversity, equity, and inclusion (DEI) policies within organizations, noting that less than a third of respondents believe their teams have effective DEI strategies. This discrepancy raises questions about the barriers hindering the successful implementation of DEI initiatives. A key challenge identified…