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Videos

April 9, 2024

Customer Service is About People Helping People

This is a short clip from episode 120 of the Stories and Strategies podcast. Listen to the full audio episode on this YouTube channel or any podcast app.

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April 8, 2024

How Customer Service Has Changed Over the Last Few Decades

This is a short clip from episode 120 of the Stories and Strategies podcast. Listen to the full audio episode on this YouTube channel or any podcast app. #customerservice #customerexperience #prpodcast #marketingpodcast #storiesandstrategies

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April 7, 2024

The Science of Customer Service Communications

Priscilla Brooke is the head of Customer Service at Buzzsprout and has a strong grasp on what kind of communication works and doesn't. In this clip from episode 120 of the Stories and Strategies podcast, Priscilla says it's critical to spend time with customers at the beginning... that saves time…

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April 7, 2024

Beyond the Script: Effective Customer Service Communication

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship builders. Their ability to effectively interact…

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April 6, 2024

Use Podcast Analytics to Understand Your Audience

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April 5, 2024

SNAPCAST PROMO for This Sunday's Episode

Communication is really REALLY important in Customer Service. This Sunday's episode is all about strategic ways to communicate to improve your customer service. I asked Priscilla Brooke, head of customer service for Buzzsprout about her philosophies including how she feels about those tiered level of customer service support depending on…

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April 3, 2024

Is Self-Regulation Possible for Artificial Intelligence?

This is a short video clip from episode 119 of the Stories and Strategies podcast. There's more and more talk about governments and regulatory bodies trying to come up with some kind of agreed-to set of principles and rules for artificial intelligence. Is self-regulation possible? Manuel Huttl, CEO of Milk…

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April 2, 2024

How Do We Regulate AI When We Don't Yet Understand AI?

This is a short video clip from episode 119 of the Stories and Strategies podcast. There's more and more talk about governments and regulatory bodies trying to come up with some kind of agreed-to set of principles and rules for artificial intelligence. But we don't even understand the possibilities of…

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April 1, 2024

The Einstein Approach to Podcast SEO

There are three important factors that influence a podcast's visibility in search results: Behavioral signals, Popularity metrics, and Meta Data optimization. Meta Data, involving the strategic use of keywords within a podcast's title and description plays an important role in making the podcast discoverable to potential listeners. By carefully selecting…

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March 31, 2024

Setting the Rules: Why and How to Regulate AI in Public Relations

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of formal regulations, and the industry's quest for ethical self-regulation. It may well be up to us as a profession to…

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March 30, 2024

Niche is Better in Podcasting

Tyler Chisholm on the Stories and Strategies podcast. Full audio episode on this YouTube channel or any podcast app

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March 29, 2024

Evolving Podcast Tools

Tyler Chisholm on the Stories and Strategies podcast. Full audio episode on this YouTube channel or any podcast app

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March 29, 2024

SNAPCAST PROMO for This Sunday's Episode

This is a PROMO for this Sunday's episode. Is it even possible to regulate Artificial Intelligence? Some governments and regulatory bodies are assembling some ideas but there are lots of arguments these are useless. Number one, do we even understand AI and its applications yet as a society? Full episode…

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March 28, 2024

We Don't Like to be Sold to... But we Love to Buy

Tyler Chisholm of Clearmotive Marketing on episode 118 of the Stories and Strategies podcast

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March 27, 2024

Podcast Motivators

Tyler Chisholm on the Stories and Strategies podcast. Full audio episode on this YouTube channel or any podcast app

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March 27, 2024

Why Niche is So Important in Podcasting

This is a short video segment from episode 118 of the Stories and Strategies podcast. Guest Tyler Chisholm started his podcast partly out of love for his home city of Calgary, Canada. But it's turned in to a boost for his brand. Here he explains why niche is so valuable…

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March 26, 2024

Creative that Feeds Sales vs Creative that "Wins Awards"

Tyler Chisholm of Clearmotive Marketing in episode 118 of the Stories and Strategies podcast.

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March 25, 2024

How Podcasting Can Help Your Brand

This is a short video segment from episode 118 of the Stories and Strategies podcast interview with Tyler Chisholm. Tyler launched his podcast a few years ago and never actively tries to sell his marketing services... but it's still resulted in sales. Listen to the full episode here on YouTube…

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March 24, 2024

What Format Should My Podcast Be? Interviews? Solo?

Choosing the right format for your podcast can significantly influence your audience's engagement and the message you want to convey. Among the variety of podcast formats available, two of the most popular are interviews and solo podcasts. Each serves a unique purpose and caters to different goals. Interviews are an…

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March 24, 2024

The Power of Podcasts for Developing Brand Affinity

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with…

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March 22, 2024

SNAPCAST PROMO for This Sunday's Episode

This is a promo for this Sunday's episode with Tyler Chisholm of Clearmotive Marketing. So many people are trying podcasting these days, Tyler thought he would give it a try. But would he be able to defend it from a business standpoint? Was this helping his business? Was he selling…

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March 20, 2024

Aligning Communications Strategies to Business Objectives

This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts

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March 19, 2024

Why Strategy Beats Storytelling

Without a strategic purpose, storytelling loses its effectiveness and becomes mere entertainment. This perspective challenges the often-held belief that storytelling is the most crucial skill in public relations or marketing. A story detached from a communication strategy fails to contribute meaningfully to business objectives, rendering it ineffective for its intended…

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March 18, 2024

Successful Communications Analytics

This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts

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