The podcasting landscape is dominated by Apple Podcasts and Spotify, which together capture the lion's share of the market. This dominance is not just about the sheer volume of content available on these platforms but also their comprehensive ecosystem that integrates seamlessly with users' devices and lifestyles. Apple Podcasts benefits…
When Simon Lewis was hired as the first professional Communications Director to the Royal Family in the 90's, it was a step change for the Palace. Now Simon, and former editor of The Sun David Yelland, are sharing their views on how the Royal Family can continue to modernize their…
Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations…
There is a significant gap in the effectiveness of diversity, equity, and inclusion (DEI) policies within organizations, noting that less than a third of respondents believe their teams have effective DEI strategies. This discrepancy raises questions about the barriers hindering the successful implementation of DEI initiatives. A key challenge identified…
Marketing your podcast across a wide array of channels is crucial for expanding your reach and attracting a diverse audience. Ensuring your podcast is available on all major podcast apps is just the starting point. This broad availability makes it easy for potential listeners to find and follow your podcast,…
The importance of communications teams in advancing Environmental, Social, and Governance (ESG) initiatives is increasingly recognized within organizations, especially in the Asia Pacific region. These teams are seen as crucial in not only promoting but also in being a major part of the ESG efforts. However, this role comes with…
In the PRovoke Media 2023 Communications Index Survey over a hundred in-house communications leaders, it was discovered that Environmental, Social, and Governance (ESG) considerations have become significantly important, with more than two-thirds of respondents highlighting its relevance to their roles. This marks the first instance in the study where ESG…
The decrease in Apple Podcast downloads that many creators have observed can be directly attributed to the changes introduced with iOS 17, affecting how downloads are counted. With three quarters of Apple Podcast listeners on iOS 17, the impact of these changes is significant. Previously, Apple's system would automatically download…
The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty. Listen For 4:21 The Importance of ESG in Asia Pacific 7:50 The Role of…
The latest Triton Digital Report offers insightful revelations into the demographics of podcast listeners, highlighting millennials as the most avid podcast audience. This generation's strong affinity for digital content and their habit of integrating podcasts into their daily routines have positioned them at the forefront of podcast consumption. Following millennials,…
This is a short video segment from our audio podcast Stories and Strategies. Marjorie Ingalls and Susan McCarthy of sorrywatch.com offer their thoughts on the process of forgiveness. Listen to the full episode on this YouTube Channel in the podcast playlist The process of achieving forgiveness is a deeply personal…
Dan Misener at Bumper conducted an extensive analysis of the podcast landscape by examining the star ratings of 30 million podcasts, revealing fascinating insights into the distribution of listener engagement across the medium. His findings offer a revealing glimpse into the competitive nature of podcasting and the significance of listener…
Understanding your podcast audience is crucial for creating content that resonates and engages. When you try to appeal to everyone, your message becomes diluted, and it's unlikely to strongly connect with any particular group. This is why niching down and specializing is so important. By focusing on a specific audience,…
This a short segment from episode 112 of the Stories and Strategies Podcast. Marjorie Ingall and Susan McCarthy from sorrywatch.com share their thoughts on the other side of apologies... forgiveness. Listen to the Full episode on this You Tube Channel in the podcast playlist. Forgiveness is a complex emotional and…
Creating the best podcast listening experience is crucial in capturing and retaining your audience, especially considering that listeners often make snap judgments about your podcast before they even hit play. The visual appeal of your podcast, including its artwork, plays a significant role in attracting potential listeners. A compelling, professionally…
Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An apology can be the key that unlocks forgiveness, yet forgiveness can also occur…
The latest Triton Digital Report has unveiled intriguing insights into the podcast listening habits and demographic profiles of users across different platforms. According to the report, individuals who prefer Apple Podcasts not only exhibit a stronger podcast listening habit but also tend to have higher income levels. This suggests that…
Too often we say "Sorry" rather casually. Only become someone has gotten upset. An apology should be real. It should mean you truly are sorry instead of an attempted band aid. In this clip Susan McCarthy and Marjorie Ingall offer their thoughts. Listen to the Full episode here https://podcast.storiesandstrategies.ca/
This is a short clip from episode 111 of the Stories and Strategies Podcast. Marjorie Ingall and Susan McCarthy run a website called sorrywatch.com. Keeping track of good (and lots of bad) public apologies. What are some of the most common bad public apologies and what makes them so bad?…
There are a lot of apologies out there. And a lot of them only serve to make things worse. “I’m sorry if you were offended” “We’re sorry if what we said was misunderstood” “The situation is regrettable” “Sorry but we have the right to do it and we reserve the…
Monetizing your podcast is complicated... but not impossible. Monetizing a podcast effectively goes beyond the conventional approach of dynamic ad insertion, where ads are slotted into podcast episodes at the time of download or streaming. This method, while popular, may not resonate as deeply with listeners due to its impersonal…
This is a short clip from the Stories and Strategies Podcast. In this episode Linda Zebian of Muck Rack discusses the evolving dynamics of who is getting a 'seat at the table' in the realms of marketing and communications within organizations. She points out that traditionally, Chief Marketing Officers (CMOs)…
This is a short clip from the Stories and Strategies podcast. Guest Linda Zebian of Muck Rack discusses key findings from Muck Rack's "State of Marketing and PR Leadership Report" and shares insights on the evolving roles and challenges in the marketing and communications (marcom) industry. Zebian highlights that two-thirds…
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation. What does that mean for budgets in 2024? For content…