This is a short video segment from episode 118 of the Stories and Strategies podcast interview with Tyler Chisholm. Tyler launched his podcast a few years ago and never actively tries to sell his marketing services... but it's still resulted in sales. Listen to the full episode here on YouTube…
Choosing the right format for your podcast can significantly influence your audience's engagement and the message you want to convey. Among the variety of podcast formats available, two of the most popular are interviews and solo podcasts. Each serves a unique purpose and caters to different goals. Interviews are an…
Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with…
This is a promo for this Sunday's episode with Tyler Chisholm of Clearmotive Marketing. So many people are trying podcasting these days, Tyler thought he would give it a try. But would he be able to defend it from a business standpoint? Was this helping his business? Was he selling…
This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts
Without a strategic purpose, storytelling loses its effectiveness and becomes mere entertainment. This perspective challenges the often-held belief that storytelling is the most crucial skill in public relations or marketing. A story detached from a communication strategy fails to contribute meaningfully to business objectives, rendering it ineffective for its intended…
This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts
This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals. The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels,…
This is a short clip from episode 117 of the Stories and Strategies podcast. Listen to the full episode on this YouTube channel or wherever you get your podcasts
Consistency in podcasting is a fundamental pillar for building and maintaining a loyal audience. This principle applies not just to the regularity with which episodes are published, but also to maintaining a consistent show format and meeting audience expectations in terms of content quality and thematic focus. A predictable publishing…
A look ahead to our new episode coming out this Sunday morning. What's more important in public relations - Story or Strategy? Support the show (https://www.buymeacoffee.com/dougv)
In this clip from episode 117 of the Stories and Strategies podcast, guest Mike Nachshen describes a strategic effort to influence the leadership of a multinational defense organization. He developed a comprehensive communication strategy, highlighting the critical role of storytelling in achieving business objectives. By crafting a compelling narrative and…
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
In the dynamic landscape of podcast promotion, social media platforms play a pivotal role in building an audience and engaging with listeners. According to a particular study, the distribution of followers across various social media channels offers insightful trends. Instagram leads the pack, with 57% of podcast listeners following their…
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
Podcast SEO is a critical aspect of making your show discoverable in a sea of digital content, significantly influencing whether you attract a substantial and relevant audience. Your show title, episode titles, and bio are essential elements in this regard, acting as the primary interface between your podcast and potential…
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
In the rapidly evolving world of digital media, podcasts have emerged as a significant platform for content creators to engage with their audiences. With the plethora of options available, listeners tend to curate their podcast subscriptions carefully, often limiting themselves to a manageable number that fits into their routine. Research…
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely. Yet, in the…
The Chinese Bamboo tree stays hidden for the first five years. Underground, quietly building a robust root system before it rapidly ascends to heights of up to 90 feet. Your podcast embodies a similar journey of growth and resilience. In its initial stages, it may seem as though progress is…
