In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
Podcast SEO is a critical aspect of making your show discoverable in a sea of digital content, significantly influencing whether you attract a substantial and relevant audience. Your show title, episode titles, and bio are essential elements in this regard, acting as the primary interface between your podcast and potential…
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
In episode 116 of the Stories and Strategies podcast, the discussion revolves around the ethical and legal implications of fake reviews and testimonials, particularly focusing on the role of employees in promoting their companies. The episode delves into the Competition Act in Canada, enforced by the Competition Bureau, which penalizes…
In the rapidly evolving world of digital media, podcasts have emerged as a significant platform for content creators to engage with their audiences. With the plethora of options available, listeners tend to curate their podcast subscriptions carefully, often limiting themselves to a manageable number that fits into their routine. Research…
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely. Yet, in the…
The Chinese Bamboo tree stays hidden for the first five years. Underground, quietly building a robust root system before it rapidly ascends to heights of up to 90 feet. Your podcast embodies a similar journey of growth and resilience. In its initial stages, it may seem as though progress is…
The War is happening on many fronts, one of them is the information front. In this excerpt from the Stories and Strategies Podcast Julia Petryk, one of the co-founders of the Ukrainian PR Army explains what communications professionals can do to help. Website Ukraine PR Army https://www.pr.army/ Listen to the…
For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communications in the ongoing conflict. The efforts of the…
Short answer? 28 minutes and 30 seconds, particularly if you're just starting. But the real answer is your listeners will tell you how long it should be and you need to be able analyze what they're telling you. Check out the rest of this channel for more great tips. Visit…
28 minutes and 30 seconds... give or take :). Ok there's more to it than that. Realistically your podcast episodes can be as long as you want them to be... it's YOUR podcast. But if you're thinking strategically, 28 minutes and 30 seconds is a very general (but generally helpful)…
The podcasting landscape is dominated by Apple Podcasts and Spotify, which together capture the lion's share of the market. This dominance is not just about the sheer volume of content available on these platforms but also their comprehensive ecosystem that integrates seamlessly with users' devices and lifestyles. Apple Podcasts benefits…
When Simon Lewis was hired as the first professional Communications Director to the Royal Family in the 90's, it was a step change for the Palace. Now Simon, and former editor of The Sun David Yelland, are sharing their views on how the Royal Family can continue to modernize their…
Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations…
There is a significant gap in the effectiveness of diversity, equity, and inclusion (DEI) policies within organizations, noting that less than a third of respondents believe their teams have effective DEI strategies. This discrepancy raises questions about the barriers hindering the successful implementation of DEI initiatives. A key challenge identified…
Marketing your podcast across a wide array of channels is crucial for expanding your reach and attracting a diverse audience. Ensuring your podcast is available on all major podcast apps is just the starting point. This broad availability makes it easy for potential listeners to find and follow your podcast,…
The importance of communications teams in advancing Environmental, Social, and Governance (ESG) initiatives is increasingly recognized within organizations, especially in the Asia Pacific region. These teams are seen as crucial in not only promoting but also in being a major part of the ESG efforts. However, this role comes with…
In the PRovoke Media 2023 Communications Index Survey over a hundred in-house communications leaders, it was discovered that Environmental, Social, and Governance (ESG) considerations have become significantly important, with more than two-thirds of respondents highlighting its relevance to their roles. This marks the first instance in the study where ESG…
The decrease in Apple Podcast downloads that many creators have observed can be directly attributed to the changes introduced with iOS 17, affecting how downloads are counted. With three quarters of Apple Podcast listeners on iOS 17, the impact of these changes is significant. Previously, Apple's system would automatically download…
The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty. Listen For 4:21 The Importance of ESG in Asia Pacific 7:50 The Role of…
