The latest Triton Digital Report offers insightful revelations into the demographics of podcast listeners, highlighting millennials as the most avid podcast audience. This generation's strong affinity for digital content and their habit of integrating podcasts into their daily routines have positioned them at the forefront of podcast consumption. Following millennials,…
This is a short video segment from our audio podcast Stories and Strategies. Marjorie Ingalls and Susan McCarthy of sorrywatch.com offer their thoughts on the process of forgiveness. Listen to the full episode on this YouTube Channel in the podcast playlist The process of achieving forgiveness is a deeply personal…
Dan Misener at Bumper conducted an extensive analysis of the podcast landscape by examining the star ratings of 30 million podcasts, revealing fascinating insights into the distribution of listener engagement across the medium. His findings offer a revealing glimpse into the competitive nature of podcasting and the significance of listener…
Understanding your podcast audience is crucial for creating content that resonates and engages. When you try to appeal to everyone, your message becomes diluted, and it's unlikely to strongly connect with any particular group. This is why niching down and specializing is so important. By focusing on a specific audience,…
This a short segment from episode 112 of the Stories and Strategies Podcast. Marjorie Ingall and Susan McCarthy from sorrywatch.com share their thoughts on the other side of apologies... forgiveness. Listen to the Full episode on this You Tube Channel in the podcast playlist. Forgiveness is a complex emotional and…
Creating the best podcast listening experience is crucial in capturing and retaining your audience, especially considering that listeners often make snap judgments about your podcast before they even hit play. The visual appeal of your podcast, including its artwork, plays a significant role in attracting potential listeners. A compelling, professionally…
Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An apology can be the key that unlocks forgiveness, yet forgiveness can also occur…
The latest Triton Digital Report has unveiled intriguing insights into the podcast listening habits and demographic profiles of users across different platforms. According to the report, individuals who prefer Apple Podcasts not only exhibit a stronger podcast listening habit but also tend to have higher income levels. This suggests that…
Too often we say "Sorry" rather casually. Only become someone has gotten upset. An apology should be real. It should mean you truly are sorry instead of an attempted band aid. In this clip Susan McCarthy and Marjorie Ingall offer their thoughts. Listen to the Full episode here https://podcast.storiesandstrategies.ca/
This is a short clip from episode 111 of the Stories and Strategies Podcast. Marjorie Ingall and Susan McCarthy run a website called sorrywatch.com. Keeping track of good (and lots of bad) public apologies. What are some of the most common bad public apologies and what makes them so bad?…
There are a lot of apologies out there. And a lot of them only serve to make things worse. “I’m sorry if you were offended” “We’re sorry if what we said was misunderstood” “The situation is regrettable” “Sorry but we have the right to do it and we reserve the…
Monetizing your podcast is complicated... but not impossible. Monetizing a podcast effectively goes beyond the conventional approach of dynamic ad insertion, where ads are slotted into podcast episodes at the time of download or streaming. This method, while popular, may not resonate as deeply with listeners due to its impersonal…
This is a short clip from the Stories and Strategies Podcast. In this episode Linda Zebian of Muck Rack discusses the evolving dynamics of who is getting a 'seat at the table' in the realms of marketing and communications within organizations. She points out that traditionally, Chief Marketing Officers (CMOs)…
This is a short clip from the Stories and Strategies podcast. Guest Linda Zebian of Muck Rack discusses key findings from Muck Rack's "State of Marketing and PR Leadership Report" and shares insights on the evolving roles and challenges in the marketing and communications (marcom) industry. Zebian highlights that two-thirds…
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation. What does that mean for budgets in 2024? For content…
This is a short video clip from Episode 109. Listen to the full episode here on You Tube or on any podcast directory. Professor Anne Gregory is former leader of the Global Alliance, with CIPR. She's been recognized by both the PRSA and CPRS in Canada... but today she's both…
This is a short clip from Episode 109 Listen to the full episode on this You Tube Channel or any podcast directory Guest Anne Gregory is critical of the traditional approach to evaluating public relations programs, which primarily focus on aligning communication and PR objectives with an organization's business goals.…
Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audiences to accomplish those goals? How do we nudge or persuade the behaviours of our key audiences? But is that satisfying those audiences?…
Nine out of ten new podcasters quit after only seven episodes... so to say there aren't cons to starting yours is misleading. Podcasting has surged in popularity, becoming a vibrant medium with a broad and engaged audience. One of the key benefits of starting a podcast is tapping into this…
🧟♂️ Did you know the podcast world is full of 'Zombie Podcasts'? 🎙️ These shows are still listed in directories, but haven't released new episodes in ages. They're like digital ghosts, lingering in the archives. Listenership continues to go up but supply can't keep pace. The Podcast Index is a…
This is a short clip from the Stories and Strategies podcast. Listen to the full episode (published January 14, 2024) here https://storiesandstrategies.ca/podcast/ Guest Vincent Denault discusses the impact of popular culture on shaping erroneous beliefs about nonverbal communication and lie detection. Ther are ready examples such as in the movie…
This is a short clip from the Stories and Strategies Podcast. The full episode is available here https://storiesandstrategies.ca/podcast/ published January 14, 2024 Guest Vincent Denault, PhD explains misconceptions surrounding nonverbal communication and the Mehrabian myth. Denault clarifies that nonverbal communication is indeed important but warns against the oversimplification and misuse…
In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched her nose. Others said she revealed all when she showed the tip of her tongue.…
Creating transcripts for every podcast episode is an important step in making your podcast more accessible and inclusive. This practice goes beyond mere convenience; it serves several important purposes: 1. Accessibility for the Deaf and Hard of Hearing: Transcripts are essential for people who are deaf or hard of hearing,…