The Scarlett 2i2 audio interface, widely used by podcasters, musicians, and audio professionals, can indeed present some initial challenges for those who are new to audio equipment, especially in terms of its operation and control features: 1. Understanding the 48v Button: The 48v button on the Scarlett 2i2 is actually…
In this segment from the Stories and Strategies podcast guest Joe Zappa says most comms teams don't know how to demonstrate value to non-comms leaders. They tend to show shallow results, like downloads and impressions. They should be showing their strategic value. Listen to Episode 107 in full here https://storiesandstrategies.ca/podcast/…
Engaging with your podcast audience, especially during the growth phase when you're still below a thousand downloads per episode, is crucial for several reasons. This phase is pivotal as it sets the foundation for your podcast's future growth and community building: 1. Building a Loyal Listener Base: Personal engagement with…
Generative AI is wonderful in its own way, but it's really not a strategic tool. In this short clip from the Stories and Strategies podcast Joe Zappa explains AI has earned a new place in the toolbox but strategy is still the key to success. Listen to the Full Episode…
There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy. Maybe Generative AI…
Engagement on different platforms, such as social media versus podcasts, can offer deeper insights into the kind of influence a person or brand holds. While social media followers signify a level of popularity, podcast followers often indicate a deeper level of influence and engagement: 1. Depth of Engagement: Social media…
Using podcast analytics to understand your audience involves diving into the nuances of listener behaviors and preferences beyond basic demographics. This deeper understanding can significantly enhance the relevance and appeal of your podcast, making it feel tailor-made for your audience: 1. Beyond Age and Gender: Traditional demographic data like age…
They listen around the clock but early morning and late afternoon/early evening seem to be the key times. Most podcasters release new episodes on their chosen days around two or three in the morning so their loyal listeners wake up and have the opportunity to listen. It's in their app…
There have been some headlines suggesting "The Rise and Fall of Podcasts." They're misleading. What's actually happening is many of the bigger network podcasts, the ones created ONLY to make money, are finding they can't do it. It can cost $30,000 to produce a network level podcast episode. Then another…
This is a FEED DROP of an episode of the Parenting and Personalities Podcast (https://pod.link/1585189534) Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And…
Ads in other podcasts, promo and interview swaps are great ideas. Do them. But there are smaller tools you should use too. #podcastproductions #podcast #podcastproducer #storiesandstrategies #marketingstrategy #podcasting #podcastingtips #podcastingforbeginners #qrcode
Kind of hard to go on You Tube, the clear leader in video podcasting, and suggest "maybe don't go all in on that," but that's what we're saying. People do sit and watch podcasts but they tend to be the shows with huge production budgets who can afford multiple camera…
The Nielsen's Survey looks at all forms of media including TV, You Tube, Radio, Newspapers, Blogs, Social Media... and the one with the biggest growth curve is podcasts #podcast #podcastproducer #storiesandstrategies #marketingstrategy #marketing #podcastingforbeginners
The Blue Yeti is a terrific choice if you're just getting started. It will cost under $200. Shure microphones or Dynamic mics in general are more expensive but the sound quality is significantly better. If they have a USB plug in the only cost is for the mic (probably $400)…
Look for ways to collaborate #podcastproductions #podcastproducer #podcast #podcasts #podcastclips #podcastshorts #podcasting #marketingstrategy #storiesandstrategies
Unless you're completely disfluent in one section, leaving in verbal fillers actually makes you more human, more believable, and more memorable. There's science to this. #podcastproductions #podcast #podcastproducer #podcasting #podcaststrategy
In this segment of the Stories and Strategies podcast Tim Conrad shares some of the things people did in the summer of 2023 when they refused to evacuate their homes surrounded by dangerous wildfires. They made things worse Listen to the full episode here https://storiesandstrategies.ca/podcast/ #publicrelationsdepartment #wildfire #wildfireseason #emergency #emergencycommunication…
The way Netflix draws its viewers to particular shows is the same lesson we can learn with podcasts. #podcastproductions #podcast #podcastproducer #podcastshorts #podcaststrategy #storiesandstrategies
They aren't joining you... you're joining them #podcastproductions #podcast #podcastproducer #podcasts #podcaststrategy #podcaststories #storiesandstrategies
In the summer of 2023 wildfires raged across BC's interior. And while there are always people who refused to comply with evacuation orders, this time it was worse. More people, ill-equipped to do so, refused to leave. Then they began vandalizing emergency equipment, and even threatening firefighters. Tim Conrad was…
Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary room for emergency teams they so desperately need. Evacuation is scary for residents. Some may have a chronic…
#podcast #podcasting #podcastproductions #podcastproducer #podcasting #marketingstrategy #marketing #marketingstrategies #storiesandstrategies
Use stories or quick facts to begin each episode rather to grab the listener/viewer. #podcast #podcastproductions #podcastproducer #podcasts #podcasting #marketingstrategy #storiesandstrategies
YES! Particularly host-read ads in the vein of native advertising. #podcastproductions #podcast #podcastproducer #podcaststrategy #podcastingforbeginners #storiesandstrategies #marketingstrategy