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Videos

Jan. 16, 2024

Why You Can't Believe Pop Culture Icons (Like Dr Phil) When it Comes to Deciphering Body Language

This is a short clip from the Stories and Strategies podcast. Listen to the full episode (published January 14, 2024) here https://storiesandstrategies.ca/podcast/ Guest Vincent Denault discusses the impact of popular culture on shaping erroneous beliefs about nonverbal communication and lie detection. Ther are ready examples such as in the movie…

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Jan. 15, 2024

Debunking the Famous Myth that 93% of all Communication is Non-Verbal (Mehrabian Myth)

This is a short clip from the Stories and Strategies Podcast. The full episode is available here https://storiesandstrategies.ca/podcast/ published January 14, 2024 Guest Vincent Denault, PhD explains misconceptions surrounding nonverbal communication and the Mehrabian myth. Denault clarifies that nonverbal communication is indeed important but warns against the oversimplification and misuse…

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Jan. 14, 2024

Why Body Language Expertise is Complete BS

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched her nose. Others said she revealed all when she showed the tip of her tongue.…

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Jan. 13, 2024

Make Your Podcast More Accessible

Creating transcripts for every podcast episode is an important step in making your podcast more accessible and inclusive. This practice goes beyond mere convenience; it serves several important purposes: 1. Accessibility for the Deaf and Hard of Hearing: Transcripts are essential for people who are deaf or hard of hearing,…

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Jan. 10, 2024

Figuring Out the Scarlett 2i2

The Scarlett 2i2 audio interface, widely used by podcasters, musicians, and audio professionals, can indeed present some initial challenges for those who are new to audio equipment, especially in terms of its operation and control features: 1. Understanding the 48v Button: The 48v button on the Scarlett 2i2 is actually…

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Jan. 10, 2024

Do Most PR and Marketing Teams Know How to Demonstrate Value?

In this segment from the Stories and Strategies podcast guest Joe Zappa says most comms teams don't know how to demonstrate value to non-comms leaders. They tend to show shallow results, like downloads and impressions. They should be showing their strategic value. Listen to Episode 107 in full here https://storiesandstrategies.ca/podcast/…

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Jan. 9, 2024

Engage With Your Podcast Audience

Engaging with your podcast audience, especially during the growth phase when you're still below a thousand downloads per episode, is crucial for several reasons. This phase is pivotal as it sets the foundation for your podcast's future growth and community building: 1. Building a Loyal Listener Base: Personal engagement with…

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Jan. 7, 2024

Is Generative AI Part of the Problem in PR and Marketing?

Generative AI is wonderful in its own way, but it's really not a strategic tool. In this short clip from the Stories and Strategies podcast Joe Zappa explains AI has earned a new place in the toolbox but strategy is still the key to success. Listen to the Full Episode…

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Jan. 7, 2024

The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy. Maybe Generative AI…

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Jan. 4, 2024

Podcasts vs Social Media

Engagement on different platforms, such as social media versus podcasts, can offer deeper insights into the kind of influence a person or brand holds. While social media followers signify a level of popularity, podcast followers often indicate a deeper level of influence and engagement: 1. Depth of Engagement: Social media…

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Dec. 29, 2023

Use Podcast Analytics to Grow Your Show

Using podcast analytics to understand your audience involves diving into the nuances of listener behaviors and preferences beyond basic demographics. This deeper understanding can significantly enhance the relevance and appeal of your podcast, making it feel tailor-made for your audience: 1. Beyond Age and Gender: Traditional demographic data like age…

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Dec. 28, 2023

What Time of Day do People Listen to Podcasts?

They listen around the clock but early morning and late afternoon/early evening seem to be the key times. Most podcasters release new episodes on their chosen days around two or three in the morning so their loyal listeners wake up and have the opportunity to listen. It's in their app…

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Dec. 27, 2023

Podcasts Are Growing Despite Some of the Headlines

There have been some headlines suggesting "The Rise and Fall of Podcasts." They're misleading. What's actually happening is many of the bigger network podcasts, the ones created ONLY to make money, are finding they can't do it. It can cost $30,000 to produce a network level podcast episode. Then another…

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Dec. 24, 2023

FEED DROP – Learning Real Communication With Your Kids

This is a FEED DROP of an episode of the Parenting and Personalities Podcast (https://pod.link/1585189534) Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And…

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Dec. 23, 2023

Using All the Tools to Promote Your Podcast #podcastingtips

Ads in other podcasts, promo and interview swaps are great ideas. Do them. But there are smaller tools you should use too. #podcastproductions #podcast #podcastproducer #storiesandstrategies #marketingstrategy #podcasting #podcastingtips #podcastingforbeginners #qrcode

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Dec. 20, 2023

Should You Video Podcast? #podcastingtips #podcastproductions

Kind of hard to go on You Tube, the clear leader in video podcasting, and suggest "maybe don't go all in on that," but that's what we're saying. People do sit and watch podcasts but they tend to be the shows with huge production budgets who can afford multiple camera…

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Dec. 19, 2023

According to Nielsen's Podcasts Will Grow the Most in 2024 #podcastproductions #podcastingtips

The Nielsen's Survey looks at all forms of media including TV, You Tube, Radio, Newspapers, Blogs, Social Media... and the one with the biggest growth curve is podcasts #podcast #podcastproducer #storiesandstrategies #marketingstrategy #marketing #podcastingforbeginners

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Dec. 17, 2023

What Kind of Mic Should You Use For Your Podcast? #podcastingtips #podcastproductions

The Blue Yeti is a terrific choice if you're just getting started. It will cost under $200. Shure microphones or Dynamic mics in general are more expensive but the sound quality is significantly better. If they have a USB plug in the only cost is for the mic (probably $400)…

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Dec. 16, 2023

Why Collaboration is so Important Amongst Podcasters #podcastingtips

Look for ways to collaborate #podcastproductions #podcastproducer #podcast #podcasts #podcastclips #podcastshorts #podcasting #marketingstrategy #storiesandstrategies

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Dec. 14, 2023

Should You Edit Out the Umms and Uhhs From Your Podcast? #podcastingtips

Unless you're completely disfluent in one section, leaving in verbal fillers actually makes you more human, more believable, and more memorable. There's science to this. #podcastproductions #podcast #podcastproducer #podcasting #podcaststrategy

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Dec. 13, 2023

When People Refuse to Evacuate in an Emergency, How do You Communicate then?

In this segment of the Stories and Strategies podcast Tim Conrad shares some of the things people did in the summer of 2023 when they refused to evacuate their homes surrounded by dangerous wildfires. They made things worse Listen to the full episode here https://storiesandstrategies.ca/podcast/ #publicrelationsdepartment #wildfire #wildfireseason #emergency #emergencycommunication…

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Dec. 12, 2023

Podcast Tips... From Netflix #podcasttips

The way Netflix draws its viewers to particular shows is the same lesson we can learn with podcasts. #podcastproductions #podcast #podcastproducer #podcastshorts #podcaststrategy #storiesandstrategies

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Dec. 11, 2023

What People Are Doing When They Listen to Your Podcast #podcasttips

They aren't joining you... you're joining them #podcastproductions #podcast #podcastproducer #podcasts #podcaststrategy #podcaststories #storiesandstrategies

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Dec. 10, 2023

How to Communicate When People Won't Evacuate

In the summer of 2023 wildfires raged across BC's interior. And while there are always people who refused to comply with evacuation orders, this time it was worse. More people, ill-equipped to do so, refused to leave. Then they began vandalizing emergency equipment, and even threatening firefighters. Tim Conrad was…

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