Guest Michelle Egan, PRSA Chair This is a clip from the Stories and Strategies Podcast https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #marketingstrategies #publicrelationsdepartment #communication @prsapublicrelationssociety7842 @PRSALA @publicrelationssocietyofam334
In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that…
In this short segment from the Stories and Strategies podcast Rhiannon Ruff discusses the influence and power held by a relatively small group of Wikipedia editors, drawing parallels to the dynamics of old media in the past. She highlights that these editors come from diverse backgrounds, including students, and lack…
In this short clip from the Stories and Strategies podcast Rhiannon Ruff discusses the surprising importance of Wikipedia for PR and communications, challenging the conventional wisdom of avoiding it as a source. She emphasizes how Wikipedia's dense information and links to reputable sources make it highly favored by search engines,…
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government…
This is a short segment from episode 98 of the Stories and Strategies podcast with CCOM co-chair Manuel Machado Listen to the full episode here https://pod.link/1512806323 #publicrelationsdepartment #publicrelationsdepartment #communicationskills #communication #multiculturaleducation #multicultural #hispanicheritagemonth #hispanicheritage #marketing #marketingstrategy #marketingstrategies
This is a short segment from episode 98 of the Stories and Strategies podcast with CCOM co-chair Manuel Machado Listen to the full episode here https://pod.link/1512806323 #publicrelationsdepartment #publicrelationsdepartment #communicationskills #communication #multiculturaleducation #multicultural #hispanicheritagemonth #hispanicheritage #marketing #marketingstrategy #marketingstrategies
This is a short segment from episode 98 of the Stories and Strategies podcast with CCOM co-chair Manuel Machado Listen to the full episode here https://pod.link/1512806323 #publicrelationsdepartment #publicrelations #communicationskills #communication #multiculturaleducation #multicultural #hispanicheritagemonth #hispanicheritage #marketing #marketingstrategy #marketingstrategies
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear. • Reflect societal trends and values • You’re able to actually understand more of your audience/stakeholders • Involve people in appropriate settings and context • Create tailored marketing content and…
Guest Alexander Likhtman Full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #podcast #storiesandstrategies #publicrelationsdepartment #publicrelationsagency #publicrelationspodcast
Guest Alexander Likhtman Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #podcast #storiesandstrategies #marketingdigital #publicrelationsdepartment #communicationcoaching #publicrelationspodcast
It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Central Asia. The list of Global Top 100 companies is growing there as Google, Coca Cola and…
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to…
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to…
Quick clip from our podcast episode with Zach Cutler of @propelprm6840 on how to manage your PR approach with less then three percent response rates from journalists to pitches. Check out the full episode on any podcast directly or click here https://pod.link/1512806323 #communicationskills #mediarelations #marketing #marketingstrategy #podcast #storiesandstrategies
Guest Zach Cutler of Propel PRM Look for Stories and Strategies here https://pod.link/1512806323 or any podcast directory @propelprm6840 #communicationskills #communication #marketing #marketingstrategy #podcast #storiesandstrategies
Neuroscience Ph.D. Candidate Allyson Andrade guests in the newest episode of Stories and Strategies. Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #podcast #brainscience
Neuroscience Ph.D. Candidate Allyson Andrade guests in the newest episode of Stories and Strategies. Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #brainscience #podcast #podcasting
Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factors such as new information, social influences and familiarity play significant roles in our decisions but exploring the underlying neural…
In this episode of the Stories and Strategies podcast we explore the impact of trust on media branding Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #podcast #publicrelationsdepartment #storiesandstrategies
An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings: • When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa) • The media…
In this clip from the Stories and Strategies podcast, Steffen Heim makes a really key point every media brand should pay attention to. In his study "Exploring Trust in Media Brands Today, they found the distribution channel (where people hear or see the message) impacts their perception of your brand.…
One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be achieving the common good. The first evidence of social marketing was in 1963 at the Indian Institute of…
Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important. A 2023 Deloitte Study (https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/risk/deloitte-uk-del-ca-report-interactive-2023.pdf) shows 58% of corporate affairs leaders consider data and insights…