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Videos

June 19, 2023

Proof of Performance - Another Way to Measure Podcast Success

Don't just consider downloads your success metric for a podcast. If you're reaching key people with the message you want to send - that's real success.

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June 11, 2023

The Best PR Campaign that Changed the World

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75…

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June 10, 2023

Which PR Campaign was the GOAT?

Seven PR Campaigns over the last 75 years have been shortlisted and now CIPR wants your vote on which one was the best of them all. In this short clip from the podcast, guest Anne Gregory explains some of the background to the Montgomery Bus Boycott that forever changed America.…

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June 10, 2023

Which PR Campaign Was the GOAT? CIPR Wants Your Vote

Seven PR Campaigns over the last 75 years have been shortlisted and now CIPR wants your vote on which one was the best of them all. Look for the full episode on any podcast directory #communicationskills #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communicationskills #publicrelation #marketing #marketingdigital #marketingstrategy #communicationcoaching @prpodcast8483 @CRSPublicRelations @prsanewyork6076 @cipr1948…

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May 28, 2023

The Evolution of the Communications Engineer

Guest Aaron Kwittken, CEO of Prophet Look for this episode of Stories and Strategies on any podcast directory #publicrelationsdepartment #storiesandstrategies #communicationskills #communicationcoaching #artificialintelligence #podcast #podcasts #publicrelation #marketing #marketingstrategy #marketingdigital @IabcHQ @prpodcast8483 @prsanewyork6076 @GlobalallianceprOrg

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May 28, 2023

The Evolution of the Communications Engineer

Guest Aaron Kwittken, CEO of Prophet, shares his thoughts on how the PR/Marketing pro role is rapidly changing and the emergence of an idea called "The Communications Engineer" who knows how AI interfaces can help. Listen to this episode of Stories and Strategies on any podcast directory #communicationskills #marketing #marketingstrategy…

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May 28, 2023

The Evolution of the Communications Engineer

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of…

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May 14, 2023

Better Pitches Using Chat GPT

There are so many things you can do with Generative AI. Brad Williamson of Catch Digital explains just one thing you can do with Chat GPT is make better pitches that really grab a journalist's (or even a podcaster's) attention. Listen to the full episode https://storiesandstrategies.ca/podcast/ #chatgpt #communicationskills #communicationcoaching #publicrelationsdepartment…

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May 14, 2023

Oh the Things We Can Do With Generative AI (including Chat GPT)

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Not only can we CREATE content, but…

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April 30, 2023

How AI is Changing PR and Marketing

Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #marketing #marketingdigital360 #marketingstrategy #communicationcoaching @StephenWaddington

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April 30, 2023

The Four Potential Uses for Generative AI for PR and Marketing Pros

Stephen Waddington outlines a bit of the future when it comes to using Generative AI in Communications. This is a clip from episode 88 of the Stories and Strategies Podcast. Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelationsdepartment #publicrelations #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy #communicationcoaching @IabcHQ @prpodcast8483…

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April 30, 2023

How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the…

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April 23, 2023

FEED DROP – Micro Influencers – When Smaller is Better

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023 Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend…

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April 16, 2023

Social Media is OVERRATED!!

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline. But more and more leaders,…

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April 2, 2023

PR and Marketing for Web3

From the Stories and Strategies podcast Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy

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April 2, 2023

Is There Really a Niche Skill Needed to Provide PR and Marketing Support For Web3?

For many of us Web3, in all its glory, is a mystery. For those leading the charge in Blockchain technologies, PR and Marketing is a bit of a mystery. In this clip from the Stories and Strategies Podcast, Robert Lund of Studio TBD comments on whether there's really a niche…

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April 2, 2023

PR and Marketing for Web 3.0

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it. There are many ways to interpret Web3 communications. It might include using a decentralized social network or web forum…

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March 19, 2023

Digging Deeper Into the Edelman's Trust Barometer

Tonia Ries, the executive director of the Edelman Trust Institute shares some of the research Full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy @PRSANewYorkChapter @IabcHQ @edelman @PRSALA @GlobalallianceprOrg

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March 19, 2023

Digging Deeper Into the Edelman's Trust Barometer

Tonia Ries, the executive director of the Edelman Trust Institute sheds some light on why we're becoming so distrusting as a society Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy @prsanewyork6076 @edelman

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March 19, 2023

Digging Deeper Into the Edelman Trust Barometer

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward. Trust provides a sense of safety. For the last 23 years the Edelman Trust Barometer…

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March 5, 2023

The Truth About Umms and Uhhs

From Episode 83 of the Stories and Strategies Podcast. Available on all podcast directories. Guest Nick Enfield, Linguistics Professor in Sydney, Australia. #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy @iabcHQ @prpodcast8483 @CRSPublicRelations #communicationcoaching

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March 5, 2023

The Truth About Umms and Uhhs (psst they serve a purpose)

Professor Nick Enfield, a Linguistics Professor in Sydney, New South Wales, articulates the role verbal fillers play in every day conversations. This is a video clip from the Stories and Strategies Podcast, episode 83. Look for it on all podcast directories. #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing…

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March 5, 2023

The Truth About Umms and Uhhs

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs. One out of every 60 words we say is umm or uhh. Interview guests will frequently ask “Could you edit all those out?” At Toastmasters someone is…

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Feb. 21, 2023

Culture Wars Claim M&Ms

Executive Editor of Ragan's PR Daily Allison Carter explains the candy culture clash Link to the full podcast episode https://pod.link/1512806323/episode/6353358cae463c9f022258837270c0da #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy @iabcHQ @prpodcast8483 @CRSPublicRelations #communicationcoaching

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