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Videos

Dec. 10, 2023

How to Communicate – When People Won’t Evacuate

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary room for emergency teams they so desperately need. Evacuation is scary for residents. Some may have a chronic…

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Dec. 6, 2023

Focus on Storytelling in Your Podcast #podcasttips

#podcast #podcasting #podcastproductions #podcastproducer #podcasting #marketingstrategy #marketing #marketingstrategies #storiesandstrategies

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Dec. 5, 2023

A Strategic Way to Begin a Podcast Episode #podcasttips

Use stories or quick facts to begin each episode rather to grab the listener/viewer. #podcast #podcastproductions #podcastproducer #podcasts #podcasting #marketingstrategy #storiesandstrategies

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Dec. 3, 2023

Do Podcast Ads Work? #podcasttips

YES! Particularly host-read ads in the vein of native advertising. #podcastproductions #podcast #podcastproducer #podcaststrategy #podcastingforbeginners #storiesandstrategies #marketingstrategy

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Dec. 2, 2023

How Many People Listen to Podcasts Now?

One in three Americans, and one in four Britons, Canadians and Australians Listen to podcasts on a near daily basis now. #podcast #podcastproductions #podcastproducer #podcasts #podcasting #podcastingforbeginners #podcastclips #storiesandstrategies

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Dec. 1, 2023

Live Streaming is Powerful PR. But Should all Politicians do it?

This is a short segment from the Stories and Strategies podcast. This week the guest is Krysten Copeland sharing her experience helping politicians become better communicators. Listen to the full episode here https://pod.link/1512806323 #marketing #marketingstrategy #communicationskills #publicrelationsdepartment #marketingpodcast #prpodcast #storiesandstrategies #prforpoliticians

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Nov. 30, 2023

Where do People Listen to Podcasts? #podcastingtips

Mainly when they're at home doing things around the house. But also when they're driving, working out at the gym, or even at work on their computer screen (and supposed to be paying attention to work) #podcast #podcastproductions #podcastproducer #podcasts #podcasting #podcastingworld #storiesandstrategies

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Nov. 29, 2023

How Can You Make $$ From Your Podcast? #podcastingtips

You can sell ads but those come in a few different forms with one definitely better than the other. #podcast #podcastproductions #podcastproducer #podcastmarketing #podcastdiscoveries #podcastingforbeginners #marketingstrategies #storiesandstrategies

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Nov. 28, 2023

Is Fewer Downloads for Your Podcast Ever OK? #podcastingtips

Downloads aren't the only measurement for a podcast. In fact they aren't even the best measurement. Overall hours listened is probably more important. #podcast #podcastproductions #podcastproducer #podcasts #podcasting #podcastclips

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Nov. 27, 2023

SEO and Podcasts #podcastingtips

Search Engine Optimization is important on a number of levels, including just being found. But SEO for podcasts takes place within the directory algorithms (Apple, Spotify, You Tube...) that's different from Google or Bing. #podcast #podcastproductions #podcastproducer #podcasting #podcastingclips #marketingstrategy #storiesandstrategies

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Nov. 26, 2023

An Example of How Diddy Tried to Build Reputation Capital Before the Crisis

This is a short segment from episode 104 of the Stories and Strategies Podcast. Guest Krysten Copeland outlines a recent strategy used by Diddy's team when they knew a reputation crisis was coming. Listen to the Full Episode here https://pod.link/1512806323 #marketing #marketingstrategy #marketingpodcast #publicrelationspodcast #prpodcast #storiesandstrategies

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Nov. 26, 2023

Coaching Politicians to be Better Communicators

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples: George W. Bush: Known for his malapropisms, one of his most famous misspeaks was when he said, "They mis underestimated me," combining "misunderstood" and "underestimated." Barack…

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Nov. 25, 2023

Why Podcasts are Such a Personal Experience for the Listener #podcastingtips

It feels so one-to-one with the outside world shut off. With your ear buds in it's just your personal experience with the podcast host. Even when there's a guest or guests involved... you're at the table with them. #podcast #podcastproductions #podcastproducer #storiesandstrategies #podcastingforbeginners

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Nov. 23, 2023

How do Listeners Find New Podcasts? #podcastingtips

From friends, family and people they trust, but also from other podcasts. Ads and promo swaps are two key strategies to nudge new listeners #podcast #podcasting #podcastproductions #podcastproducer #marketing #marketingstrategy #marketingstrategies

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Nov. 22, 2023

Why do Most New Podcasts Give Up So Quickly? #podcast #podcastingtips

Because it's hard work. Harder than they thought. And big audiences are hard to get. Harder than they thought. Plan your podcast and the niche you're going for #podcastproductions #podcastproducer #podcasts #podcasting #podcastingworld #podcastingforbeginners

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Nov. 22, 2023

Why Immersive Media (AR/VR) is so Much Different From Other Marketing Tools

The University of Oregon has a new Master's Program in Immersive Media. In this clip from the Stories and Strategies podcast Donna Davis explains why Augmented Reality and Virtual Reality are so compelling @uoregon Listen to the full episode here https://storiesandstrategies.ca/podcast/

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Nov. 18, 2023

Staying Committed to Your Podcast

Podcasting is like working out. One of the hardest parts is getting started. The hardest part is staying committed and keeping it going. Most new podcasts quit after only seven episodes. Want to know more? Go to https://storiesandstrategies.ca/ #shorts #podcaster #podcastproductions #podcastproducer #podcastgrowth #podcastcommunity

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Nov. 17, 2023

Build a Podcast Community #shorts #podcast

Calls to Action in podcasts work great when you drive people to a community setting. If it's an investing podcast think of mastermind events and academies. Or maybe it's online events you're hosting. Build a sense of community for your audience and they'll reward you with more loyalty Want to…

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Nov. 15, 2023

Find Your Niche Podcast Audience #shorts #podcasting

Don't try to be all things to all people, develop your podcast with a niche audience in mind. Want to know more? Go to https://storiesandstrategies.ca/ #podcast #podcastproductions #podcastpromotion #podcastproducer

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Nov. 13, 2023

Checking out the University of Oregon's New Master's Program in Immersive Media

It's the first of its kind. An online master's program in AR/VR and all things immersive media with a communications strategy focus. In this clip, Donna Davis explains what the program is all about. Listen to the full episode here https://storiesandstrategies.ca/podcast/

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Nov. 13, 2023

Can Generative AI Help Your Podcast?

Chat GPT and other Generative AI can definitely help your podcast in multiple ways. We make podcasts for clients all over the world and use Chat GPT and other generative AI every day. Want to know more? Go to https://storiesandstrategies.ca/ #podcast #podcasts #podcastproductions #podcaster

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Nov. 12, 2023

Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications

The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality (VR), and extended reality (XR). The program aims to create thought leaders and strategists in the field, helping organizations understand and utilize these technologies. Despite slower adoption rates than expected,…

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Nov. 5, 2023

FEED DROP: Six Presentation Tips for Advanced Speakers

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This episode was first published by Throughline Group in June 2022. Brad Phillips and Christina Mozaffari reveal six advanced public speaking tips – from how to present more effective slides to…

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Oct. 31, 2023

When Thought Leaders Go Too Far

Quick clip from episode 101 of the Stories and Strategies podcast Listen on any podcast directory #communicationskills #marketing #marketingstrategy #publicrelationsdepartment #storiesandstrategies

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