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Videos

Oct. 29, 2023

Is Thought Leadership Something declared? Something Obtained? Or Something Given?

Here's a short clip from episode 101 of the Stories and Strategies podcast with guest Kathleen Lucente of Red Fan Communications Listen to the Full Episode here https://storiesandstrategies.ca/podcast/ #marketing #marketingstrategy #publicrelations #communications

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Oct. 29, 2023

The Four Traits of Inspiring Thought Leaders

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may be influential, but all can claim the title of a true thought leader. Some naturally gravitate to this role, others pursue it, a few stumble into…

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Oct. 15, 2023

How Can a PR Pro Describe What They Do For a Living (so it makes sense)?

This is a short clip from the Stories and Strategies podcast episode with Michelle Egan, Chair of PRSA. Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #publicrelationsdepartment #prpodcast #storiesandstrategies @PRSALA @PRSANewYorkChapter @PrsaOrg #communicationcoaching

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Oct. 15, 2023

Using AI to Power Public Relations and Marketing

This is a short clip from the Stories and Strategies podcast episode with Michelle Egan, Chair of PRSA. Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #publicrelationsdepartment #prpodcast #storiesandstrategies @PRSALA @PRSANewYorkChapter @PrsaOrg

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Oct. 15, 2023

Why Communications Pros are Like Swiss Army Knives

Guest Michelle Egan, PRSA Chair This is a clip from the Stories and Strategies Podcast https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #marketingstrategies #publicrelationsdepartment #communication @prsapublicrelationssociety7842 @PRSALA @publicrelationssocietyofam334

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Oct. 15, 2023

Finding the Four Minute Window

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that…

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Oct. 1, 2023

Why the Power of Wikipedia is a Bit Like Old Newspaper Media

In this short segment from the Stories and Strategies podcast Rhiannon Ruff discusses the influence and power held by a relatively small group of Wikipedia editors, drawing parallels to the dynamics of old media in the past. She highlights that these editors come from diverse backgrounds, including students, and lack…

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Oct. 1, 2023

The Surprising Importance of Wikipedia for PR and Marketing

In this short clip from the Stories and Strategies podcast Rhiannon Ruff discusses the surprising importance of Wikipedia for PR and communications, challenging the conventional wisdom of avoiding it as a source. She emphasizes how Wikipedia's dense information and links to reputable sources make it highly favored by search engines,…

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Oct. 1, 2023

Harnessing the Influence of Wikipedia for Your Brand

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government…

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Sept. 17, 2023

The Power of Multicultural Campaigns

This is a short segment from episode 98 of the Stories and Strategies podcast with CCOM co-chair Manuel Machado Listen to the full episode here https://pod.link/1512806323 #publicrelationsdepartment #publicrelationsdepartment #communicationskills #communication #multiculturaleducation #multicultural #hispanicheritagemonth #hispanicheritage #marketing #marketingstrategy #marketingstrategies

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Sept. 17, 2023

The Buying Power of the Hispanic Community

This is a short segment from episode 98 of the Stories and Strategies podcast with CCOM co-chair Manuel Machado Listen to the full episode here https://pod.link/1512806323 #publicrelationsdepartment #publicrelationsdepartment #communicationskills #communication #multiculturaleducation #multicultural #hispanicheritagemonth #hispanicheritage #marketing #marketingstrategy #marketingstrategies

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Sept. 17, 2023

Marketing Campaigns to Multiple Hispanic Communities

This is a short segment from episode 98 of the Stories and Strategies podcast with CCOM co-chair Manuel Machado Listen to the full episode here https://pod.link/1512806323 #publicrelationsdepartment #publicrelations #communicationskills #communication #multiculturaleducation #multicultural #hispanicheritagemonth #hispanicheritage #marketing #marketingstrategy #marketingstrategies

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Sept. 17, 2023

Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear. • Reflect societal trends and values • You’re able to actually understand more of your audience/stakeholders • Involve people in appropriate settings and context • Create tailored marketing content and…

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Sept. 3, 2023

Understanding Marketing and PR in Central Asia

Guest Alexander Likhtman Full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #podcast #storiesandstrategies #publicrelationsdepartment #publicrelationsagency #publicrelationspodcast

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Sept. 3, 2023

Who is Winning the PR Battle? Volodimir Zelensky or Vladimir Putin? A Perspective from Central Asia

Guest Alexander Likhtman Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #podcast #storiesandstrategies #marketingdigital #publicrelationsdepartment #communicationcoaching #publicrelationspodcast

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Sept. 3, 2023

The Role of Marketing and Public Relations in Central Asia: Explained

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Central Asia. The list of Global Top 100 companies is growing there as Google, Coca Cola and…

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Aug. 20, 2023

Cracking the Code to Low Journalist Response Rates - FULL EPISODE

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to…

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Aug. 20, 2023

Cracking the Code to Low Journalist Response Rates

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to…

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Aug. 19, 2023

Cracking the Code to Low Journalist Response Rates

Quick clip from our podcast episode with Zach Cutler of @propelprm6840 on how to manage your PR approach with less then three percent response rates from journalists to pitches. Check out the full episode on any podcast directly or click here https://pod.link/1512806323 #communicationskills #mediarelations #marketing #marketingstrategy #podcast #storiesandstrategies

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Aug. 19, 2023

Cracking the Code to Low Journalist Response Rates

Guest Zach Cutler of Propel PRM Look for Stories and Strategies here https://pod.link/1512806323 or any podcast directory @propelprm6840 #communicationskills #communication #marketing #marketingstrategy #podcast #storiesandstrategies

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Aug. 6, 2023

What Happens in our Brain When We Change Our Mind?

Neuroscience Ph.D. Candidate Allyson Andrade guests in the newest episode of Stories and Strategies. Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #podcast #brainscience

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Aug. 6, 2023

When We Change Our Mind, How Does Our Brain Change?

Neuroscience Ph.D. Candidate Allyson Andrade guests in the newest episode of Stories and Strategies. Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #brainscience #podcast #podcasting

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Aug. 6, 2023

Change Your Mind = Change Your Brain

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factors such as new information, social influences and familiarity play significant roles in our decisions but exploring the underlying neural…

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July 23, 2023

Trust and Media Branding

In this episode of the Stories and Strategies podcast we explore the impact of trust on media branding Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #marketing #marketingstrategy #podcast #publicrelationsdepartment #storiesandstrategies

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