According to the Datareportal (https://datareportal.com/reports/digital-2022-july-global-statshot) July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media. The question is no longer whether people are using social media but what they’re using them for and how can comms…
Cision is one company willing to take a position on sensitive issues such as Roe V Wade, Vaccines, and Gun Control. It’s a communication company that, among other services, provides news release distribution services. What if a potential client want to use Cision’s services to articulate a view the company…
If you look at the data, increasingly consumers are saying they want to know where companies stand on social and political issues. Still less than one in five companies is actually willing to do so. In this clip from the Stories and Strategies Podcast, Cision’s Jay Webster explains why the…
In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies…
Video Promo Episode 75 - Building Your Reputation Capital Before the Crises
No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth… Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads.…
We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone number or website in the news release, that spelling error you didn’t catch before distributing the newsletter to thousands of people. And sometimes the…
You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and…
Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and another begins. Dr Jordan Poppenk and his team call them “Thought Worms,” consisting of consecutive moments when a person is focused on the same idea. This is…
Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry leaders to contribute, are two other examples. In the olden days (circa 1980) the most common way to…
Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural. If a methodology, including survey and analysis, has worked in a similar situation previously, that’s the one to use. The challenge with surveys or polls is they’re often unreliable. They’re…
Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there are only five situations in which those leaders will see or hear you. And when those situations arise, if you can master the art of turning a negative into either…
The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood movies and books, these are real perceptions backed by studies and reviews critical of the communications in those agencies. They all conclude there’s a need to be more intelligent about…
Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been heard on 400 million GPS and smart-enabled devices and today she’s a successful motivational speaker, singer/songwriter, and author. But the road to success was trickier than you might image shortly…
In the work world the true generalist is very different from the specialist. The specialist tends to have a deep understanding of a certain content area while the generalist has a broader scope of the work landscape. The pros of being a generalist are understanding connections between departments and, theoretically,…
So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities. The US Bureau of Labor Statistics forecasts employment of PR specialists to grow 11 percent from 2020 to 2030 with 29,000 new jobs every year. One Canadian study (McGill University…
Our new trailer for Summer 2022 Support the show (https://www.buymeacoffee.com/dougv)
A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but to be active and connected. 2,800 readers of financial publications and 3,600 employees in large companies were surveyed worldwide and in-depth interviews were conducted with more than a dozen leaders…
In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because of their authority, their knowledge, their title, or their relationship with their audience. Often that means they have a large social following, but it can also mean they just have…
Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later by any company with buried facilities int eh area, and you can dig that…
