An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings: • When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa) • The media…
In this clip from the Stories and Strategies podcast, Steffen Heim makes a really key point every media brand should pay attention to. In his study "Exploring Trust in Media Brands Today, they found the distribution channel (where people hear or see the message) impacts their perception of your brand.…
One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be achieving the common good. The first evidence of social marketing was in 1963 at the Indian Institute of…
Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important. A 2023 Deloitte Study (https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/risk/deloitte-uk-del-ca-report-interactive-2023.pdf) shows 58% of corporate affairs leaders consider data and insights…
Don't just consider downloads your success metric for a podcast. If you're reaching key people with the message you want to send - that's real success.
The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75…
Seven PR Campaigns over the last 75 years have been shortlisted and now CIPR wants your vote on which one was the best of them all. In this short clip from the podcast, guest Anne Gregory explains some of the background to the Montgomery Bus Boycott that forever changed America.…
Seven PR Campaigns over the last 75 years have been shortlisted and now CIPR wants your vote on which one was the best of them all. Look for the full episode on any podcast directory #communicationskills #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communicationskills #publicrelation #marketing #marketingdigital #marketingstrategy #communicationcoaching @prpodcast8483 @CRSPublicRelations @prsanewyork6076 @cipr1948…
Guest Aaron Kwittken, CEO of Prophet Look for this episode of Stories and Strategies on any podcast directory #publicrelationsdepartment #storiesandstrategies #communicationskills #communicationcoaching #artificialintelligence #podcast #podcasts #publicrelation #marketing #marketingstrategy #marketingdigital @IabcHQ @prpodcast8483 @prsanewyork6076 @GlobalallianceprOrg
Guest Aaron Kwittken, CEO of Prophet, shares his thoughts on how the PR/Marketing pro role is rapidly changing and the emergence of an idea called "The Communications Engineer" who knows how AI interfaces can help. Listen to this episode of Stories and Strategies on any podcast directory #communicationskills #marketing #marketingstrategy…
With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of…
There are so many things you can do with Generative AI. Brad Williamson of Catch Digital explains just one thing you can do with Chat GPT is make better pitches that really grab a journalist's (or even a podcaster's) attention. Listen to the full episode https://storiesandstrategies.ca/podcast/ #chatgpt #communicationskills #communicationcoaching #publicrelationsdepartment…
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Not only can we CREATE content, but…
Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #marketing #marketingdigital360 #marketingstrategy #communicationcoaching @StephenWaddington
Stephen Waddington outlines a bit of the future when it comes to using Generative AI in Communications. This is a clip from episode 88 of the Stories and Strategies Podcast. Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelationsdepartment #publicrelations #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy #communicationcoaching @IabcHQ @prpodcast8483…
We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the…
This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023 Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend…
A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline. But more and more leaders,…
From the Stories and Strategies podcast Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy
For many of us Web3, in all its glory, is a mystery. For those leading the charge in Blockchain technologies, PR and Marketing is a bit of a mystery. In this clip from the Stories and Strategies Podcast, Robert Lund of Studio TBD comments on whether there's really a niche…
Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it. There are many ways to interpret Web3 communications. It might include using a decentralized social network or web forum…
Tonia Ries, the executive director of the Edelman Trust Institute shares some of the research Full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy @PRSANewYorkChapter @IabcHQ @edelman @PRSALA @GlobalallianceprOrg
Tonia Ries, the executive director of the Edelman Trust Institute sheds some light on why we're becoming so distrusting as a society Listen to the full episode https://storiesandstrategies.ca/podcast/ #communicationskills #publicrelations #publicrelationsdepartment #storiesandstrategies #podcast #podcasts #communication #publicrelation #marketing #marketingdigital #marketingstrategy @prsanewyork6076 @edelman
Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward. Trust provides a sense of safety. For the last 23 years the Edelman Trust Barometer…