Change Management exists as a process and strategy because change is both inevitable and critical in business. In simple terms, it’s so important, the change must be managed. But modern trends are moving away from controlling every aspect of those strategies and are seeking to empower team members to play…
Watch a good comedian on stage and it just seems so easy. But we all know what goes into it… timing, structure, body language, the ability to think on their feet, heckler management… everything that goes into a great presentation at work. Those are serious skills and many leaders looking…
Everything begins with an idea. Talia Beckett Davis had one a few years ago to start a networking, coaching, idea-sharing, and training group dedicated specifically to women. That was in 2014. Today there are chapters all through the Americas from Canada to Buenos Aires. Guest: Talia Beckett Davis, Founder of…
The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information. Guest Tina McCorkindale, Ph.D, APR, President and CEO of the Institute for Public Relations @tmccorkindale https://instituteforpr.org/contact Link to the full study: https://instituteforpr.org/2020-disinformation-report Support the show (https://www.buymeacoffee.com/dougv)
The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency…
"Society is changing... there's a new elite emerging and those elite have huge amounts of power." Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk (mailto:a.gregory@hud.ac.uk) "The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there…
Why is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a place for middle-and-upper class society to meet and discuss ideas. They spread to England quickly. Fast-forward to today and it seems everything coffee means every social, and perhaps the secret weapon…
In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed. But it’s not that simple. Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging…
Understanding how our brains operate in a crisis can help leaders think more clearly and effectively manage emergencies. In this episode Dr Steve Joordens, Psychologist at the University of Toronto Scarborough, helps us understand why sometimes our brains have a mind of their own… and what we can do about…
Some of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas, friendship, and expertise in an industry that is constantly changing. Guest Tamara Vineberg @TamaraVineberg Support the show (https://www.buymeacoffee.com/dougv)
Are office workers really more productive working from home? Truth is, the idea is so novel, we aren’t too sure. With COVID-19, there’s a better opportunity to explore the medium and long-term effects of the concept. One thing is for sure, there will be substantial impacts to how we communicate…
In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an interview at all, but rather, a conversation. In this episode we speak with Bryn Griffiths, a broadcaster who has conversed with athletes around the world, always seeking to help them…
For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges impacting the communications profession. What are the skills we need? What are the challenges we face? How much are we being paid? And is there pay equity yet? Institute President…
Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action. Guest Candice LaShara Edrington, Ph.D. Assistant Professor of Strategic…
According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows. Guest…
Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it. Guest Nick Bond Emotive Technologies nick@emotiveinc.com Download the Brand Pulse Report here (http://emotiveinc.com/) Support…
Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced public participation practitioners (and trainers) in Canada, about the power of engagement…
Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technologies to make those personal impressions that last so much longer. Guest Marty Forbes Radiowise Inc Mforbes07@shaw.ca (mailto:Mforbes07@shaw.ca)…
Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like? Crisis Communications expert Amanda Coleman, former Director of Corporate Communications of the Greater Manchester…
For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and decide if the company they work for is a fit for them. Guest: Jolene Ondrik Eye on Culture Inc.…
In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this episode, Sue Heuman of Focus Communications explains how. Guest Sue Heuman, Master Communicator Focus Communications sueh@focuscom.ca Support the…
It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us for a virtual tour of the modern newsroom and explains what does and doesn't work Guest Tony Tighe…
"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 communities, a power grid failure, the evacuation of the local Zoo, and a diesel train stalled above a river on a bridge that…
Managers seeking better connections with staff, the rise of the introverts, and opportunities for businesses and governments to communicate differently and more effectively. As the cloud of COVID eventually begins to lift, what does the new world of professional communications look like? There’s no way to know exactly but respected…