The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.
At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:
1. We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)
2. We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public
3. The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channels
Listen For
3:54 A Stakeholder Engagement Process for Addressing Misinformation
10:04 Community Level Education Strategies
13:56 Focus on Building Trust
18:26 Civility and Constructive Discourse
Guest: Ray Day
LinkedIn (https://www.linkedin.com/in/raydaystagwell/)
PRSA News Release (https://www.prsa.org/news/2024/04/08/prsa-brings-together-communications-industry-to-tackle-growing-misinformation-issue)
Download the Guidebook (https://www.prsa.org/professional-development/prsa-resources/misinformation#leadership)
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